We aim to promote healthy eating here at Lidl, and offering a range of high quality fish at affordable prices is a step towards that. We are one of the country’s largest suppliers of MSC-certified fish, stocking the third largest range of MSC products – whether you enjoy a delicate salmon fillet or crunchy fishcake, you will find something that takes your fancy in our range.
One of the major challenges faced today is the preservation of maritime ecosystems and the safeguarding of fish stocks for future generations. To keep fish firmly on the menu in the future, Lidl supports the principles of responsible fishing.
‘All fishing impacts on the marine environment and we make sure this impact is at a sustainable level,’ MSC Commercial Manager Toby Middleton explained. ‘MSC’s vision is to safeguard our oceans, which are teaming with life, but need safety standards and monitoring to make sure that, very simply, we don’t over mine fish so that future generations can enjoy them.’