We aim to promote healthy eating here at Lidl, and offering a range of high quality, responsibly sourced fish at affordable prices is a step towards that. We’re big on looking closely at where all our produce comes from, and we’ve got more MSC-certified sustainable seafood in our range by percentage than any other UK supermarket. Choosing seafood with the MSC certification means you’re choosing sustainable and traceable seafood, so whether you enjoy a delicate cod fillet or crunchy fishcake, you’ll find something that takes your fancy in our range.
One of the major challenges faced today is the preservation of maritime ecosystems and the safeguarding of fish stocks for future generations. To keep fish firmly on the menu in the future, Lidl supports the principles of responsible fishing.
‘All fishing impacts on the marine environment and we make sure this impact is at a sustainable level,’ MSC Commercial Manager Seth McCurry Middleton explained. ‘MSC’s vision is to safeguard our oceans, which are teaming with life, but need safety standards and monitoring to make sure that, very simply, we have enough fish for future generations to enjoy.