A Lidl first: Prevented Ocean Plastic
We’re proud to say we’re the first UK supermarket to launch new packaging using ‘Prevented Ocean Plastic’ – plastic which would have otherwise ended up in the ocean. Collected from the beaches and coastline around South East Asia, this initiative has, since its launch in 2020, stopped more than 360 tonnes of plastic from entering the ocean – that’s the same as 15 million plastic water bottles.
Our initiative aims to ensure that our fresh fish trays are made from a minimum of 30% Prevented Ocean Plastic.
Prevented Ocean Plastic has been rolled out across all of our stores and is present in some of our fresh fish, breaded poultry, prep fruit, sausage and sparkling water packaging.