Our Fresh Fish Range
From flaky, flavourful cod to the rich, luxurious taste of salmon, we're hooked on our fresh fish. Take your pick from our range of high quality, responsibly sourced fish from our Lighthouse Bay and Deluxe range.
Highlights of Our MSC Fish Range
Highlights of Our Seafood Range
Sustainable Seafood
The MSC is an international non-profit organisation on a mission to stop overfishing. For over 25 years, they have been working with fisheries, seafood companies, retailers and scientists to help protect the oceans around us and safeguard seafood supplies.
100% of our Lighthouse Bay wild-caught fish is MSC certified and we’ve got more MSC-certified sustainable seafood in our range by percentage than any other UK supermarket, which is why we've won the MSC mid-size retailer of the year award 7 years running.
Read our seafood sustainability policy
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MSC certified
When shoppers buy our products carrying the blue MSC ecolabel, they are choosing fish that comes from well-managed fisheries which meet regular sustainability targets. They are also helping to protect fishermen’s livelihoods, communities and tradition.
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Prevented Ocean Plastic
We’re the first UK supermarket to launch new packaging using plastic which would have otherwise ended up in the ocean. Find out more here.
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What is the MSC and why is certified sustainable seafood important?
