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Delight your taste buds with our delicious range of Crownfied cereals, made with only the highest quality ingredients to ensure you enjoy the best possible start to the day. 

Little ones will love our Frosted Flakes and Chocolate Hoops, now with 20% less sugar, or you can fill up on fibre and nutrients with a bowl of Bran Flakes, wheat biscuits or milled lindseed. Look out, too, for the Crownfield muesli bars in a variety of flavours – the perfect snack for lunchboxes.


20% less sugar and 100% less cartoons for better breakfast

Breakfast is the most important meal of the day. That’s why we’re on a mission to make our Crownfield cereal range better inside and out. Over the past 5 years, we've reduced the volume of sugar across our range by over 20%*, in line with targets set out by the government.


In 2020, we removed all cartoon characters from our own-brand cereal packaging to help prevent 'pester power' when shopping with kids. From now on, cartoons won’t dictate what’s for breakfast, it’s you making informed choices for you and your family.


Discover our range of jams and spreads

Breakfast recipe inspiration

*Sugar reduction figure based on sales weighted average for 52 week period 1st February 2019 – 31st January 2020.