Accessibility Statement

Information about the provider

Lidl Stiftung & Co. KG, with its registered office in Dresden, regional council of Saxony, AZ 20-2245/501and based at: Stiftsbergstraße 1, 74167 Neckarsulm, VAT ID no.: DE145803808. Contact phone: 0203 966 5566 operates the Lidl Plus loyalty programme (“Lidl Plus Service”), which offers users access to exclusive discounts, digital receipts, partner offers and other personalized services via the Lidl App.

General description

Lidl Plus is a digital loyalty programme available for iOS and Android devices via Lidl App. The Lidl App is intended for consumers who, for example, wish to reserve products or receive personalised information about offers, promotions (including weekly coupons) and selected partners that are as tailored to your interests as possible.

Accessibility compliance status of the content

The Lidl App is partially compliant with the UNE-EN 301549:2022 accessibility standard. The accessibility criteria that are successfully met are described below.

We have applied universal design principles by ensuring sufficient color contrast, correct semantic structuring, keyboard operability (where applicable), and multi-platform accessibility. The Lidl App interfaces have been tested using automated tools and manually reviewed according to WCAG 2.1 AA and EN 301549 criteria, ensuring compatibility with assistive technologies such as VoiceOver and TalkBack.

Despite these efforts, some accessibility issues may still persist, as detailed in the following section.

Adopted content

Compliance with accessibility regulations:

- 11.1.1.1.1 Non-text Content – [In progress] Improvements are being made to ensure appropriate alternative text for all functional non-text content.

- 11.1.3.1.1 Info and Relationships – [In progress] Semantic relationships between elements are being audited to ensure correct interpretation by assistive technologies.

- 11.1.3.2.1 Meaningful Sequence – [Adopted] Content is presented in a logical and meaningful order, even without visual styling.

- 11.1.3.4 Orientation – [In progress] Support for both portrait and landscape orientations is being implemented or justified when restricted.

- 11.1.3.5 Identify Input Purpose – [In progress] Autocomplete attributes are being incorporated in form fields to help identify input purposes.

- 11.1.4.1 Use of Color – [Adopted] Information is not conveyed solely through color; additional indicators such as icons or text are used.

- 11.1.4.3 Contrast (Minimum) – [In progress] Color combinations are being adjusted to meet minimum contrast ratios between text and background.

- 11.1.4.4.1 Resize Text – [Adopted] Content remains readable and functional when text size is increased.

- 11.1.4.5.1 Images of Text – [In progress] The use of images of text is avoided except in essential cases.

- 11.1.4.10.1 Reflow – [Adopted] The app supports reflow to adapt to different screen sizes without loss of content.

- 11.1.4.11 Non-text Contrast – [Adopted] Graphic elements like icons and buttons have sufficient contrast against their background.

- 11.1.4.12 Text Spacing – [Adopted] The content remains functional when users adjust text spacing to meet their needs.

- 11.1.4.13 Content on Hover or Focus – [Adopted] Additional content displayed on hover or focus remains visible and is accessible via keyboard.

- 11.2.1.1.1 Keyboard – [In progress] All interactive components are being adapted for full keyboard operability.

- 11.2.1.2 No Keyboard Trap – [In progress] It is ensured that no component traps the keyboard focus.

- 11.2.4.3 Focus Order – [In progress] Navigation order is being refined to ensure a logical and predictable experience.

- 11.2.4.4 Link Purpose (In Context) – [In progress] Link text is being clarified to reflect its purpose in context.

- 11.2.4.6 Headings and Labels – [In progress] Headings and labels are being revised to describe their associated content accurately.

- 11.2.4.7 Focus Visible – [In progress] Visual focus indicators are being reinforced to aid keyboard navigation.

- 11.2.5.3 Label in Name – [In progress] Controls are being updated to ensure the visible label is part of the accessible name.

- 11.3.1.1.1 Keyboard Interface – [Adopted] All functionality is operable through a keyboard interface.

- 11.3.2.1 On Focus – [Adopted] Components do not cause unexpected context changes when receiving focus.

- 11.3.2.2 On Input – [Adopted] Data input does not trigger unexpected actions without user awareness.

- 11.3.3.1.1 Error Identification – [Adopted] Input errors are clearly identified.

- 11.3.3.1.2 Labels or Instructions – [Adopted] Form fields include clear labels or instructions.

- 11.3.3.2 Labels or Instructions (Reinforced) – [In progress] Efforts are underway to ensure consistency and clarity of labels across all fields.

- 11.3.3.3 Error Suggestion – [Adopted] Helpful suggestions are provided to resolve input errors.

- 11.4.1.1.1 Parsing – [Adopted] The code is semantically well-formed and interpretable by assistive technologies.

- 11.4.1.2.1 Name, Role, Value – [In progress] ARIA attributes are being correctly implemented to expose the name, role, and value of components.

- 11.5.2.7 Accessibility Features Documented – [Adopted] The accessibility features of the app are documented for users.

- 11.5.2.8 Accessible Documentation Formats – [Adopted] Documentation is available in formats accessible to assistive technologies.

- 11.5.2.9 Non-Web Document Accessibility – [In progress] Non-web documents (e.g., PDFs) are being reviewed for tagging, semantic structure, and reading order.

- 11.5.2.10 UI Component Accessibility in Documents – [Adopted] Forms, links, and interactive elements in documents meet accessibility requirements.

Competent market surveillance authority

In case a user detects accessibility issues and wishes to file a formal complaint, they can contact the appropriate authority depending on their location:

For complaint handling, please contact Customer Care at https://customer-service.lidl.co.uk/SelfServiceUK/s/contactsupport

Preparation of this accessibility statement

This declaration was prepared on 19/06/2025.

Last revision of the declaration: 19/06/2025.