Our presence on social networks
Purpose of data processing by us:
The purpose of data processing by us on our internet pages is to inform our customers about offers, products, services, promotions, competitions, factual topics, company news and the interaction with the website visitors, as well as answering of corresponding queries, praise or criticism.
We reserve the right to delete content if necessary. This would apply to infringing or unlawful posts, hateful comments, suggestive comments (explicitly sexual content) or attachments (e.g. images or videos), which may violate copyrights, personal rights, criminal laws or the ethical principles of Lidl.
Where applicable we share your content on our site and communicate with you via the platform. The data processing takes place in the interest of our public relations and communication.
The operator of the websites has no influence on the processing of your data by Lidl in the context of customer communication or competitions.
The data entered by you on our pages, such as B. comments, videos, pictures, likes, public messages, etc. are published by the platform providers and are not used or processed by us for other purposes at any time.
Recipients / categories of recipients:
Where applicable we share your content on our site if this is a function of the platform and communicate via the social networks. If you submit a request to us on the platform, we might refer you where applicable to other secure communication channels that guarantee confidentiality. You always have the option of sending confidential inquiries to our postal addressor the address given in the imprint.
With regard to data that you provide to us in a confidential manner (e.g. by private message , letter or e-mail), we generally exclude the transfer of the data to third parties outside the Lidl Group. In exceptional cases, data is processed on our behalf by our contracted processors. These are each carefully selected, and audited by us and contractually obligated to comply with their legal obligations. It may be necessary for us to pass on extracts of your confidential inquiry to contract partners (e.g. suppliers in the for product-specific inquiries) in order to process your inquiry. In these cases, however, the request is anonymised beforehand so that the third party cannot establish any reference to you. If it is necessary to pass on your personal information in individual cases, we will inform you of this in advance and obtain your consent.
Storage period / criteria for determining the storage period:
All personal information that you send to us (suggestions, praise or criticism) will be deleted or securely anonymised by us no later than 90 days after the final response has been issued to you. The retention of 90 days is explained by the fact that it may occasionally happen that you, as a customer, contact us again about the same matter and we then have to be able to refer to the previous correspondence. Experience has shown that, as a rule, there are no more questions about our answers after 90 days.
All public posts by you remain in the website timeline indefinitely, unless we delete it due to an update of the underlying topic, a violation of the law or a violation of our guidelines, or you delete the post yourself.
We have no control over the deletion of your data by the operator. Therefore, the data protection regulations of the respective operator apply in addition.