It’s important to us that healthy eating is accessible for all our customers, and we are proud of our varied range of fresh fruit and vegetables sourced from experienced farmers and suppliers.

To make our fresh produce even more affordable, you'll find great offers on a changing range of fruit and vegetables every single week. Click to browse the latest Pick of the Week offers.

Oaklands logo

Oaklands is our exclusive brand of fresh fruit and vegetables. Our Oaklands products are delivered daily, and offer a fantastic range of family favourites and seasonal produce.

From our trusted suppliers and farmers to the dedicated freshness coordinators in store, we work hard to ensure the products we sell are fresh and of the highest possible quality.

The Oaklands brand includes a number of certified organic fruit and vegetables, or try something new with Oaklands Selection, a range of produce expertly selected for their superior quality and flavour.




Reusable bags



Veg Pledge logo

We're making a Pledge for More Veg

We all know that veg is good for us, but we don’t eat enough of it. According to a study done by the Food Foundation, everyone in the UK needs to be eating at least one extra portion of veg a day to help live better, healthier lives. 

However, we recognise that in our busy day-to-day lives it can be difficult to increase the amount of veg we eat for a range of reasons.  That’s why we’re pledging to play our part to help everyone in Britain to eat an extra portion of veg a day.

Read more


FV storage tips
  1. Keep them separate: As a rule, keep your fruit and veg separate in your fridge as many fruits release a gas that speeds up the ripening process and can cause surrounding produce to spoil.
  2. Keep them out: Stone fruit will ripen more quickly in your fruit bowl – help them last even longer by placing them in the fridge once they’ve ripened.
  3. Keep them dry: Potatoes and onions keep best in a cool, dark and well-ventilated cupboard,. Similarly tomatoes and cucumbers will both fare better out of the fridge if kept somewhere cool and dry.
  4. Keep them longer: Veg on the turn? Chop and parboil it, then rinse in cold water, dry and store in the freezer to use at a later date. Leftover herbs can also be finely chopped and added to ice cube trays with water or olive oil, ready to drop into recipes for a hit of flavour.


FV storage tips


Fun size logo

Our Oaklands Fun Size range is designed to encourage kids to make healthy food choices, especially when snacking. With colourful packaging and animal themes to attract kids and adults alike, the range not only promotes fruit for snacking but also veggies for cooking and adding to meals. See the range.



Quick Tip F&V