Charity Partnership with the NSPCC

We are incredibly proud of our partnership with the NSPCC (National Society for the Prevention of Cruelty to Children). Since 2017, we have raised over £12.5 million thanks to the phenomenal support of our colleagues and customers!

During the first three years of our collaboration (2017–2020), we raised £3 million to support the NSPCC’s ‘Speak out. Stay safe.’ programme, empowering primary school pupils to recognise abuse and seek help, reaching over 1 million children.

Between 2020 and 2026, we raised an additional £9.5 million for Childline’s Twilight Service. This funding focused on mental health support, ensuring young people always have a safe place to turn, no matter what difficulties they face.

Lidl x Pennies

Since 2025, Lidl has partnered with the charity ‘Pennies,’ which has facilitated our flagship in-store fundraising tool. It allows customers to donate up to 30p during their card checkout at the till, depending on their basket size. This initiative runs twice a year for a month at a time, helping us raise over £1 million annually.

Beyond this, our incredible colleagues raise approximately £800,000 each year through creative efforts, ranging from bake sales and skydives to climbing Snowdon dressed as croissants!

Customers can support this amazing cause in many ways: donating through Pennies, dropping spare change into our in-store collection tins, or purchasing items from our NSPCC product ranges that feature throughout the year.

Looking to the Future

We’d like to say a huge thank you to our customers and colleagues for achieving these amazing milestones, which all contribute towards our goal of raising £15 million for Childline by 2030. With a child contacting Childline every 45 seconds (often regarding mental and emotional health), our continued collaboration ensures that young people always have someone to talk to.

Watch the video below to learn about the NSPCC’s Childline service and read more here.

Colleague Volunteering