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    A premium selection of food and drink products arranged on a blue background.
    DeluxeOur premium range...

    Deluxe... Bringing a little luxury to the table is More to Value.

    The exceptional ingredients. The thoughtful sourcing. The unspoken rule that you deserve nice things. There are many reasons to Deluxe. One is the price.

    A hand lifting a slice of Deluxe hot pepperoni pizza with melting cheese on a blue background.

    Introducing Deluxe Sourdough Pizzas...

    It’s the 50-hour sourdough, wood fired, baked on lava stones.

    It’s the hand-topped, favourite toppings.

    It’s that your plans got cancelled and this is how to really celebrate.

    An assortment of award-winning cheeses stacked against a blue background.


    Introducing Deluxe Cheeses...

    Award-winning flavour.

    Made in celebrated regions.

    Being the best host, even if you’re not the best cook.


    Introducing Deluxe Butter...

    Three-star award-winning.

    160-year-old West Country recipe.

    A moment that takes you back to ‘that fancy restaurant’.

    Slices of prosciutto on a dark board with a block of cured ham in the background.


    Introducing Deluxe Proscuitto...

    Aged for 9 months.

    Seasoned in the Parma Hills.

    Looking cultured without even trying.

    Slices of seasoned, medium-rare steak on a blue board with a gold medal award logo.


    Introducing Deluxe Steaks...

    An award-winning, Deluxe 36-Day Dry-Aged Aberdeen Angus Sirloin.

    Matured for deeper flavour, greater tenderness and a rich, beefy finish.

    This steak delivers.

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      Award Winning Wines

      Raise a glass to our award-winning drinks.
Waiting to be discovered is a collection of over 200 quality bottles. Carefully sourced. Expertly tasted. And curated alongside our Master of Wine.

    2. A golden-brown croissant, broken in half with crumbs falling, against a blue background.
      Baking the world a tastier place...

      Flaky, fluffy, and ‘straight-from-the-oven’ fabulous, our No.1 Supermarket Bakery treats are delicious.

    3. Fresh oranges with water splashes and a red diamond-shaped 'Save up to 50%' discount tag.
      Pick of the Week Offers

      Get 6 offers every week! Bursting with freshness and priced just right, we’re all about making your 5-a-day deliciously affordable.

    4. Lidl logo: Middle of Lidl
      Middle Of Lidl Offers

      When they’re gone, they’re gone – New products every week!