Overall customer satisfaction with in store bakery products for each supermarket rated by shoppers who have shopped at that particular supermarket in the last 12 months
The question had the following options : Very satisfied/ Fairly satisfied/ Neither satisfied nor unsatisfied/ Not very satisfied/ Not at all satisfied/ N/A I have not shopped at the in store bakery. The satisfaction scores shown are a combination of ‘very satisfied/fairly satisfied’
Overall customer satisfaction with in-store bakery products (% score; Very satisfied / fairly satisfied)
% |
|
|---|---|
Lidl | 79% |
M&S | 76% |
Tesco | 74% |
Sainsbury’s | 71% |
Morrisons | 70% |
Waitrose | 69% |
Asda | 68% |
Aldi | 65% |
Co-op | 61% |
Iceland | 55% |
Source: Opinium Research; online survey carried out between 18 - 22 July 2025 among 2,000 UK adults 18+;
Data has been weighted to be nationally representative n = Past 12 months shoppers;
Sample size: Lidl = 1,337 people; all other supermarkets = 798 - 1,647 people.