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    A female soccer goalie dives for the ball amidst falling apples, advertising Lidl and the UEFA Women's EURO 2025.NEVER STOP GROWING

    UEFA Women's EURO 2025

    We support women’s sport and promote an active, healthy lifestyles for all. We recognise that good nutrition is an important factor for overall health, but a healthy lifestyle also includes regular exercise. By becoming Official Partner of UEFA Women’s EURO 2025, we are taking another step to inspire fans to embrace an active lifestyle.

    NEVER STOP GROWING is our long-term commitment to promoting women's sport, health-conscious choices and the personal development of young people at this year's European Women's Football Championship. As part of its activation, we will launch initiatives centreed around nutrition education, youth empowerment, and inclusivity - supporting fans and players alike on and off the pitch. We have a series of different activations planned, both in fan zones and around the tournament itself in Switzerland, as it galvanises both support for the tournament and helps create a better tomorrow.

    A freckled girl smiles in a soccer jersey.
    Soccer player in Adidas shoes on a blue court.

    Lidl Skills Camp

    At UEFA Women's EURO 2025, we want to make a real difference, which is why we are using our partnership with UEFA to create a football and healthy lifestyle focused programme for young women - the Lidl Skills Camp, in partnership with #WePlayStrong. The weekend-long programme is a space for young women aged 14-17 years old to discover their football potential, fuel their ambition, and grow stronger - together.


    Lidl Fresh Activation Zones

    You can catch all the action in the Lidl Fresh Activation Zones which will be popping up across the country, where we will be offering fresh fruit smoothies, variety of football games to show off your skills and insta-worthy photo opportunities.

    Find your nearest fan zone:

    • Cardiff – 12 & 13 July, Hills Street, St David’s Shopping Centre, 10am-5pm
    • Newcastle – 19 & 20 July, Grainger Street, 10am-5pm
    • Tramlines Festival – 25 – 27 July, Hillsborough Park, Sheffield, 12pm-6pm
    • Victorious Festival – 22 – 24 August, Southsea, Portsmouth, 10am-6pm
    Aerial view of a lakeside campground with gardens and a restaurant.
    A woman juggles a soccer ball in the air on a soccer field.

    Awareness Team

    This summer, we will partner with UEFA to deliver awareness teams at all eight stadiums across 31 matches. These teams are made up of specially trained ambassadors, dedicated to promoting inclusive and respectful environments for all fans. Promoting fairness and respect in all stadiums, these awareness teams are there to be the friendly faces in the crowd, offering support, encouraging unity, and ensuring the joy of the game is shared by everyone.

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