Fruit and veg for little heroes is More to Value.
PAW Patrol is making your Lidl shop a colourful mission! Discover our wide range of fresh fruit and vegetables and enjoy delicious highlights for the whole family. We want to bring more colour to the family table and show children in a fun way how enjoyable healthy eating can be.
Our mission?
Encouraging healthy eating for little heroes
Our goal is to get kids excited about a balanced diet from a young age. At the same time, we know that family life can be hectic and preparing healthy food for children isn't always stress-free. We take our responsibility seriously and want to make things easier for parents. That's why we only promote our own-brand products that have a good nutritional profile and come in child-friendly packaging.
I The WHO nutritional criteria are based on the WHO nutrient profile model, which sets thresholds for nutrient composition. Products exceeding these thresholds should not be marketed to children. The assessment criteria are the total fat and total sugar content, saturated fats, added sugar and sweeteners, salt, and the energy density of a food product.
II The additional Lidl criteria include requirements for the use of additives, flavourings and colourings.
III Kalhoff, H., Kersting, M. & Lücke, T. Ernährungskonzepte für Säuglinge, Kinder und Jugendliche: Entwicklung und Bedeutung. Monatsschr Kinderheilkd 174, 113–119 (2026). https://doi.org/10.1007/s00112-025-02137-5