What do we mean by More to Value?
Value is so much more than a price tag. Great value gives you more of the things you actually value. Like time away with the family, an exciting new addition to the weekly dinner plan or a surprise when you need it most. And you value your food. Real food. Fresh food. Quality that speaks for itself. So, we’ll always strive to give you great value. Local suppliers growing fantastic produce and award winners stocking your kitchen cupboards. Just great food at Lidl prices.
Quality without compromise is More to Value.We’re committed to giving our customers great quality at the lowest possible prices. It’s one of the reasons we won at this year’s Grocer Gold Awards 2025. Just one of the awards that make us proud to be recognised as a retailer that puts value and quality first.
Fresh from stalk to store is More to Value.As Fresh Produce Retailer of the Year, we take our greens very seriously. It’s why we stand by our Fresh Promise. Our trained freshness experts check our produce from field to aisle, so if you’re not happy with our fruit & veg, we’ll give you every penny back.
Daily baked treats is More to Value.Everyone values a little treat. Our in-store bakeries work daily to produce oven-fresh breads, pastries, cakes and loaves. It’s nice to know we’re valued too, because you’ve voted us the UK’s Number 1 Supermarket Bakery. That’s worth raising some toast to.
Backing British is More to Value.We've invested over £21 billion across the British food and farming industry over the last 5 years and have long-standing partnerships with hundreds of farmers across the British Isles, as well as with RSPCA Assured and the Red Tractor Assurance Scheme.
