Lidl-Trek Collection Show your support for the team and train in the Lidl-Trek Kit. Discover the complete Lidl-Trek kit and our fan collection here. Join Lidl-Trek on your sporting adventures. We're on your team!
Lidl-Trek 2025
WE'RE ON YOUR TEAM. Through Lidl's commitment to cycling, the brand brings together customers, fans and employees of all ages to celebrate the unifying power of sport. Whether it's the thrill of a game, the dedication to training and growing, or the joy of being part of a team, sport has the unique ability to connect people across generations, backgrounds and communities. Our partnerships are more than just logos on a jersey: they are platforms for belonging, shared moments and collective passion. Lidl is proud to be the main sponsor and strategic partner of the UCI WorldTour team Lidl-Trek. The partnership began with the women's Giro d'Italia on 30 June 2023 and the men's Tour de France on 1 July 2023. Together, Lidl and Trek focus not only on sporting success, but also on general health and well-being, exercise, sport and conscious nutrition. For both companies, promoting a healthy and active lifestyle is of fundamental importance as part of their social responsibility.
Our mission Lidl and Trek are two well-known brands that have joined forces to motivate more people to lead a healthy and active life and to make cycling even more popular. Lidl supports healthy eating and well-being in over 12,000 shops around the world. Lidl-Trek's professional cyclists are delighted to be role models for such a positive message. We're on your team! Ride your bike. Have fun. Feel good. Lidl and Trek have ambitious plans as partners: in their long-term partnership, they want to build a team in global cycling that will excite and inspire cycling fans, the next generation of women's and men's world champions and all riders, whether recreational or competitive. As partners, Lidl and Trek are committed not only to excellence in cycling, but also to the sustainable development of athletes with an inclusive team culture. We are also committed to our development teams by jointly promoting, training and supporting young talent. With a strong, diverse team of top international athletes, Lidl-Trek aims to be a role model for sustainable cycling.
The focus is not on peak athletic performance, but on what makes it possible: routines away from the track, mentally switching off or conscious movement in everyday life. And it is precisely for these phases that CRIVIT equips both the riders and the team with functional sportswear - comfortable, versatile and ideal for travelling, relaxed breaks or light activity. This focus is what makes the partnership so special. It shows: Exercise is not just about competition - it's part of an active lifestyle. The Lidl-Trek riders thus also become ambassadors for a more active life outside of sport and contribute to the discovery of personal well-being. CRIVIT stands for precisely this attitude. The brand offers sportswear and equipment for a wide range of sports and activities that are geared towards the needs of an active everyday life - for everyone who wants to keep moving, regardless of performance level or training goal. In this way, CRIVIT makes exercise accessible to everyone and motivates everyone to be active in their own way. Whether beginner or professional - find your move.
