At Lidl, we're proud to participate in the Healthy Start vouchers scheme, and in January 2021 we became the first retailer to increase their value to the new government level of £4.25. This £1m investment ran until the new government level was introduced in April. 


The Healthy Start scheme which is managed by the government for England and Wales, aims to deliver support to subsidise food shopping for parents-to-be and young families for healthy food. Vouchers can be redeemed in any shop that is registered to take part in the scheme, and we are delighted to say that we accept Healthy Start vouchers at all of our stores.

What are Healthy Start vouchers?

Healthy Start vouchers are free printed vouchers from the government which are available to those that are eligible who are pregnant or have a child under 4 years old. These vouchers are set up to supplement your food shop and help you you buy healthy food such as:

  1. cow’s milk
  2. fresh, frozen or tinned fruit and vegetables
  3. infant formula milk
  4. fresh, dried, and tinned pulses

How do i know if i'm qualify for Healthy Start vouchers?

You can easily find out if you are eligible to receive Healthy start vouchers by visiting

If i'm eligible, how do I receive healthy start vouchers:

Once you have been accepted onto to the Healthy start scheme, parents in England and Wales will receive their vouchers by post every 4 weeks. 

Once I have my vouchers, how can i use them?

All you need to do is just hand the voucher to one of our cashiers when you head to the till to pay for your shopping, and the value of the voucher will be discounted off your shopping. Don't worry, you can use more than one voucher in each transaction.

Can I use them in any Lidl Store?

You can use your Healthy Start vouchers in any Lidl store in England and Wales. If you live in Scotland you can apply for the Best Start Foods scheme.

How can I find out more?

You can find out more about the Healthy Start scheme at