“BAG CHARMS” LIMITED EDITION PRIZE DRAW - TERMS & CONDITIONS

These terms and conditions (the “Terms and Conditions”) of LIDL GREAT BRITAIN LIMITED (company number: 02816429), whose registered office is at Lidl House, 14 Kingston Road, Surbiton, England, KT5 9NU (the “Promoter”), shall apply exclusively to your participation in the LIDL “BAG CHARMS” LIMITED EDITION GIVEAWAY (the “Prize Draw”). By entering and participating in the Prize Draw, you agree to be bound by these Terms and Conditions.

1. OPENING / CLOSING DATE & TIME

1.1. The Prize Draw opens at 00:01 on the 28th May 2025 and all entries must be received no later than 23:59 on the 4th June 2025 (the “Closing Date”).

2. HOW TO PARTICIPATE

2.1. To enter the Prize Draw, you must fill out and submit the entry form (the “Form”) via <www.lidl.co.uk/bagcharms> (the “Site”). Once the Form has been submitted successfully (as directed), this will count as a valid entry in the Prize Draw. Any data posted must be your own.

2.2. You will be required to submit the following information on the Form: (A) your first name and surname; (B) your e-mail address; and (C) your address.

2.3. Entrants must be a resident in the United Kingdom (UK) (excluding Northern Ireland) and aged eighteen (18) years or over on the day they submit their entry via a Form (as described in 2.1 of these Terms and Conditions). Proof of age, in the form of a valid passport or driver’s licence, may be required.

2.4. The Prize Draw is not open to employees and their families, representatives, legal successors or contractors of the Promoter or Lidl Stiftung & Co. KG. Stiftsbergstr. 1, 74167 Neckarsulm, Germany.

2.5. All entries must be made directly by the individual entering the Prize Draw.

2.6. You must follow the entry instructions as given on the Site which shall also form part of these Terms and Conditions.

2.7. No purchase and/or donation is necessary to participate in the Prize Draw. Purchasing goods does not result in any advantage to a participant.

2.8. Signing up to the Promoter’s newsletter is optional and is not a requirement to participate in the Prize Draw. Signing up does not result in any advantage to a participant.

2.9. Only one (1) entry is permitted per person. Second (2nd) or subsequent entries will be disqualified. Syndicated entries or those made using methods such as a computer macro, a script or the use entries on another individual’s behalf will not be accepted. Any other forms of entry, including but not limited to automated devices or processes, are not allowed and all such entries will be disqualified and the relevant Prize (as defined in Clause 3.2 of these Terms and Conditions) awarded will be void. No entries from consumer groups, third (3rd) parties or bulk entries will be accepted.

2.10. The Site is operated by Lidl Digital International GmbH & Co. KG. Stiftsbergstr. 1, 74167 Neckarsulm, Germany and all submissions will be stored on a server owned by Salesforce, Heron Tower, 110 Bishopsgate, London EC2N 4AY and/or a server owned by the Promoter. All submissions will be managed by third-party fulfilment partner ‘SYNERGY-GROUP’ as well as the Promoter’s consumer PR Agency ‘The Romans London Ltd’.

2.11. To withdraw your participation in the Prize Draw, send an e-mail to <pressoffice@lidl.co.uk> with your full name, e-mail address and the subject heading: “WITHDRAW FROM LIDL BAG CHARMS FREE PRIZE DRAW” before the Closing Date.

3. THE PRIZE DRAW

3.1. Two hundred and fifty (250) winners (each a “Winner”) from all eligible entries in the Prize Draw will be randomly drawn by SYNERGY-GROUP within TWO (2) WORKING DAYS of the Closing Date (the “Draw”).

3.2. Each Winner will be entitled to one (1) limited edition keyring consisting of six (6) individual charms (i.e. croissant, tomatoes, leopard print kettle, Lidl bear, Lidl logo and multi-coloured tassel) (each a “Prize”).

3.3. Within THREE (3) WORKING DAYS of the Draw a Winner will be notified by SYNERGY-GROUP by e-mail (via <lidl@bag-charms.co.uk>) and asked to claim a Prize (the “First Notification”). A Winner will need to follow the instructions contained in the First Notification.

3.4. A Prize must be claimed by a Winner within FOUR (4) WORKING DAYS of the First Notification. Proof of identity, in the form of a valid passport or driver’s licence, may be required.

3.5. A Prize will be dispatched by SYNERGY-GROUP within FOUR (4) WORKING DAYS from the date of SYNERGY-GROUP receiving a Winner’s Prize acceptance (as described in Clause 3.3 of these Terms and Conditions). A Prize will be sent to a Winner’s address (as specified on the Form).

3.6. If: (A) a Winner fails to claim a Prize (in accordance with Clause 3.3 of these Terms and Conditions); (B) SYNERGY-GROUP is unable to contact a Winner (for any reason) within TWO (2) WORKING DAYS of the First Notification; (C) SYNERGY-GROUP is unable to contact a Winner within TWO (2) WORKING DAYS of its first attempt of the First Notification; or (D) A WINNER FAILS TO ADHERE TO ANY TIME LIMITS SPECIFIED IN THE PRIZE DRAW OR THESE TERMS AND CONDITIONS, then the Promoter reserves the right to withdraw any such Winner’s entitlement to a Prize and the Prize Draw closes without any such Prize being awarded. There will be no so-called “reserve winners”.

3.7. A Prize is as stated. A Prize is not transferable, cannot be resold and will only be awarded directly to a Winner. There is no cash alternative. A Prize is subject to availability and in the event that a Prize offered is unavailable due to circumstances beyond the Promoter’s control, the Promoter reserves the right to offer an alternative prize of equal or greater value. For the avoidance of doubt, any such alternative prize of equal or greater value will be considered a “Prize” for the purposes of these Terms and Conditions.

3.8. The Promoter will not replace any lost, damaged, mutilated or stolen Prize. All taxes, costs, liabilities and unspecified expenses associated with the usage of a Prize is the sole responsibility of a Winner.

3.9. If a Prize is in the form of vouchers, the vouchers cannot be redeemed for cash or an alternative prize, are non-exchangeable, non-refundable, cannot be resold and will only be awarded directly to a Winner. The Promoter reserves the right to refuse to accept vouchers which it reasonably deems to have been tampered with, duplicated, damaged or which otherwise are suspected to be affected from fraud. The Promoter shall not be liable where a voucher has been lost or stolen following delivery of a Prize. The vouchers must be redeemed within twelve (12) months of the date of issue detailed on the vouchers. The vouchers cannot be used to purchase alcohol. Other specific terms of usage apply – please see voucher for details.

3.10. If it is suspected that an entrant uses multiple e-mail addresses or accounts to submit more than one (1) entry, only one (1) entry will be considered. In the event of a dispute over who submitted a winning online entry, the “Authorized Account Holder” of the e-mail account used to participate in the Prize Draw at the actual time of entry, will be deemed to be the Authorized Account Holder is the natural person to whom the applicable internet service provider, online service provider or other organization has assigned the e-mail address for the domain associated with the submitted e-mail address. In the event a winning account selected is a joint account, a total of one (1) Prize will be awarded in the name of the first-named account holder. Proof to Promoter’s satisfaction of being the authorized account subscriber may be required by Promoter in order to verify eligibility.

3.11. Photographic identification (valid passport or driver’s licence) may be required for a Winner to claim a Prize. The Promoter reserves the right to refuse any Prize collection without providing a valid passport or driver’s licence.

3.12. No responsibility will be taken by the Promoter for claims which are lost, delayed, corrupted, damaged, misdirected or incomplete or cannot be delivered for any technical or other reasons. We advise claimants to use recorded delivery. Proof of sending will not be accepted as proof of receipt, and no correspondence will be entered into.

3.13. No responsibility will be taken by the Promoter if a Winner is not able to collect a Prize for any reason and howsoever arising.

3.14. Subject to Clause 4 of these Terms and Conditions, the name and county of a Winner may be available for a period of up to three (3) months after the Closing Date and may be obtained by e-mailing <pressoffice@lidl.co.uk>.

4. PERSONAL DATA

4.1. All personal information you submit to the Promoter in connection with the Prize Draw is subject to and will be processed in accordance with the Promoter’s privacy policy (the "Privacy Policy"), which can be accessed here: <https://www.lidl.co.uk/c/customer-privacy-notice/s10022952?hidebanner=true>

4.2. For the purposes of these Terms and Conditions only, Section 4 of the Privacy Policy, titled "Competitions and Prize Draws" shall be supplemented with the following:

Purpose of data processing/legal basis:

To enter this Prize Draw you must provide us with the following personal information:

• Full name;

• Full Postal Address;

• County;

• Email Address; and

• Passport/Driver’s licence (in accordance with clauses 2.3, 3.4 and 3.11 above).

Please be aware that although the Promoter may already possess the personal information detailed above owing to collection for other purposes (e.g. My Lidl Community) these terms and conditions only apply to the personal information collected for the sole purpose of this Prize Draw.

If you are a Winner of the Prize Draw, we may make your name and county available to third parties upon their request in line with our obligation to publish such information under the law applicable to prize draws. You have the right to object to us making such information available. You may exercise this right by contacting us at <pressoffice@lidl.co.uk>. Please note that, even if you object, we may still be legally obliged to make this information available to certain third parties (such as the Advertising Standards Authority) upon their demand.

The legal basis for processing the above information is the fulfilment of the Prize Draw contract as set out in these terms and conditions. The personal information provided by you to us in connection with this Prize Draw will be used exclusively for administering the Prize Draw. This involves:

• Verifying the identity of participants;

• Entering participants into the draw;

• Identifying the winner;

• Notifying the winner;

• Providing the full name and county of the winner upon receipt by the Promoter of such a request in accordance with clause 3.14; and

• Investigating any claims that the Promoter believes may be fraudulent in nature and taking further actions, such as legal proceedings where appropriate, in accordance with clause 5.4.

Recipients or categories of recipients:

The personal information of participants will be held by the Store and shall not be shared with any third parties.

Storage duration / criteria for specifying the storage duration:

The participants’ personal information collected for this Prize Draw will be kept securely by the Store and will be destroyed no later than three months after the Prize Draw has been completed and the Winner announced, except that:

• In the case of material prizes, the data of the winners will be kept for the duration of the statutory warranty claims, in order to arrange for repair or replacement in the case of a defect;

• In the case of any investigation for fraudulent activity or legal proceedings, personal data will be held until the proceedings and any related actions are completed;

• The personal information collected for the purpose of this Prize Draw shall be destroyed immediately if you discontinue your participation in the Prize Draw in accordance with clause 2.11.

5. PREMATURE TERMINATION / EXCLUSION OF ENTRANTS

5.1. Owing to exceptional circumstances outside its reasonable control and only where circumstances make this unavoidable, the Promoter reserves the right to cancel or amend the Prize Draw or these Terms and Conditions at any stage but will always endeavour to minimize the effect on entrants in order to avoid undue disappointment.

5.2. Promoter assumes no responsibility for and will disqualify entries that are: stolen, late, lost, illegible, incomplete, invalid, unintelligible, damaged, destroyed, delayed, misdirected, not received, or that have incorrect or inaccurate entry information, whether caused by any of the equipment or programming associated with or utilized in the Prize Draw, or by any human, mechanical or electronic error which may occur in the processing of the entries in the Prize Draw, or other errors appearing within the Terms and Conditions or advertisements for the Prize Draw. Proof of sending will not be accepted as proof of receipt, and no correspondence will be entered into.

5.3. The Promoter assumes no responsibility for any typographical or other error in the printing of the offer, administration of the Prize Draw, errors in processing entries, identifying a Winner, in the announcement of a Prize and a Winner, and the delivery of a Prize, any problems or technical malfunction of any telephone network or lines, mobile phone, computer systems, online systems, servers or providers, computer equipment, software, failure of any e-mail or players on account of technical problems or traffic congestion on the internet or on any web site, or any combination thereof, including, without limitation, any injury or damage to entrant’s or any other person’s computer system/software or mobile phone or other portable electronic device related to or resulting from participation or downloading any materials in the Prize Draw.

5.4. Use of any device to automate or subvert entry is prohibited and any entries received by such means will be void. No software-generated, robotic, programmed, script, macro or other automated entries are permitted and any entries received by such means will be void.

5.5. The Promoter reserves the right in its sole discretion to verify a Winner and disqualify any person it suspects or finds: (A) to have used a software generated, robotic, programmed, script, macro or other automated entry; (B) to have tampered with the entry process or the operation of the Prize Draw; (C) to be acting in a disruptive manner, or with the intent to annoy, abuse, threaten or harass any other person; (D) to display behaviour that will bring a Winner or Promoter into disgrace; (E) to have provided inaccurate information upon entering the Prize Draw; (F) to be acting in violation of these Terms and Conditions; or (G) to have gained unfair advantage in participating in the promotion or won using fraudulent means. ANY VIOLATION OF THESE TERMS AND CONDITIONS BY A WINNER WILL RESULT IN SUCH INDIVIDUAL’S DISQUALIFICATION AS A WINNER OF THE PRIZE DRAW AND ALL PRIVILEGES AS A WINNER WILL BE IMMEDIATELY TERMINATED.

6. GENERAL

6.1. To the fullest extent possible in law, the Promoter does not accept liability for any losses or claims whatsoever arising out of participation in the Prize Draw and the acceptance of a Prize.

6.2. This promotion is not affiliated with, sponsored by or endorsed by the product or retailer featured in a Prize. Trademarks, logos and names of the products and retailers are the property of their respective owner.

6.3. Participants are responsible for all costs and expenses relating to participation in the Prize Draw, such as the cost of accessing the internet etc.

6.4. Except as otherwise required by applicable law, the Promoter shall not be liable for the content of any externally linked web sites.

6.5. The Promoter reserves the right to investigate and reject claims it believes to be of a fraudulent nature. Should a claim be upheld as fraudulent the Promoter reserves the right to pursue damages against individuals in connection with the claim.

6.6. The Promoter does not guarantee continuous uninterrupted or secure access to the Site. Numerous factors outside the control of the Promoter may interfere with the operation of the Site. No responsibility will be accepted for any difficulties in entering or any entries delayed or corrupted.

6.7. The Promoter shall not be liable for any failure to comply with its obligations or obligated to provide an alternative or a substitution prize (as described in Clause 3.7 of these Terms and Conditions) to a Winner, where the failure is caused by an event of Force Majeure and a Winner does not receive any or all components of a Prize as a result of such.

6.8. For the purpose of these Terms and Conditions, an “event of Force Majeure”, shall have the following meaning; all circumstances beyond the reasonable control of either the Promoter or a Winner, including acts of God, earthquake, flood, storm, lightning, fire, explosion, war, terrorism, riot, civil disturbance, sabotage, strike, lockout, slowdown, labour disturbances, accident, epidemic, difficulties to obtain required raw materials or labour, lack of or failing transportation, breakdown of plant or essential machinery, emergency repair or maintenance, breakdown of public utilities, changes of law, statutes, regulations or any other legislative measures, acts of governments, supranational organizations or other administrative or public agencies, orders or decrees of any court, acts of third parties, delay in delivery or defects in goods or materials or any other circumstances amounting to force majeure.

6.9. The Promoter’s decisions in all promotional matters in relation to the Prize Draw are final and no correspondence will be entered into.

6.10. Any question concerning the legal interpretation of the rules will be based on the law of England and Wales and the Courts of England and Wales will have exclusive jurisdiction.