Bakery Gold Card Prize Draw Terms & Conditions

These Terms and Conditions of Lidl Great Britain Limited, Lidl House, 14 Kingston Road, Surbiton KT5 9NU (“the Promoter”) shall apply exclusively to your participation in the Bakery Gold Card Prize Draw (the “Prize Draw”). By entering and participating in the Prize Draw (as defined below), you agree to be bound by these terms and conditions.

1. Opening / closing date & time

1.1. The Prize Draw opens at 09:00 on Thursday 22nd May 2025 and all entries must be received no later than 23:59 on Monday 26th May 2025 (the “Closing Date”).

2. How to participate

2.1. To enter the Prize Draw, you must comment on the relevant social LidlGB media post on TikTok or Instagram with a message stating why you believe you deserve a Lidl Bakery Gold Card. Once your comment has successfully uploaded to the relevant LidlGB social post (as directed), this will count as a valid entry. Any data posted must be your own.

2.2. Entrants must be a resident in the UK (excluding Northern Ireland) aged 18 years or over on the day they submit their entry via social media and must have the Lidl Plus app in order to claim their prize. Proof of age, in the form of a valid Passport or Driver’s Licence, may be required.

2.3. The Prize Draw is not open to employees and their families, representatives, legal successors or contractors of the Promoter or Lidl Stiftung & Co. KG. Stiftsbergstr. 1, 74167 Neckarsulm, Germany.

2.4. All entries must be made directly by the individual entering the Prize Draw.

2.5. Only one entry is permitted per person per platform. Second or subsequent entries will be disqualified. Syndicated entries or those made using methods such as a computer macro, a script, or the use of entries on another individual’s behalf will not be accepted. Any other forms of entry, including but not limited to automated devices or processes (like AI), are not allowed and all such entries will be disqualified and any prize awarded will be void. No entries from consumer groups, 3rd parties or bulk entries will be accepted.

2.6. You must follow the entry instructions as given on the relevant social media platform (“Site”), which shall also form part of these terms and conditions.

2.7. No purchase and/or donation is necessary to participate in the Prize Draw. Purchasing goods does not result in any advantage to a participant.

2.8. The Sites are Instagram and TikTok. Meta is an American company with its Instagram registered office at Menlo Park, 1601 Willow Rd, United States and TikTok Information Technologies UK Limited, has its registered office at Kaleidoscope, 4 Lindsey Street, London, EC1A 9HP, United Kingdom (together the “Operators”) and all submissions will be stored on the social media posts. Any winner and reserve information will be stored securely on the Promoter’s server.

2.9. To withdraw your participation in the Prize Draw, delete your social media post before the date of the Closing Date.

3. The Prize Draw

3.1. There will be 500 winners in total (“the Winners”). 250 winners from all eligible entries will be drawn from TikTok and 250 winners from all eligible entries will be drawn from Instagram. The Winners will be drawn within 4 working days of the Closing Date. The Winners will be drawn at random by the Promoter and retained agency Coolr Ltd by 19:00 Friday 30th May 2025. 20 reserve winners will be selected (10 from each platform) at the same time as the original Winners and if the original Winners cannot be contacted then Reserves will become Winners. If Reserve A cannot be contacted then Reserve B will become the Winner, etc.

3.2. Each Winner will be entitled to an exclusive Lidl Bakery Gold Card, which entitles the owner to one free Bakery item from Lidl's in-store bakery per day, subject to availability (“the Prize”). This will be in the form of a Lidl Plus coupon. Once awarded, the coupon will be served to the Winners in their Lidl Plus app by 07:00:00AM each day for one calendar year. Each day the coupon will be valid for that day only. Items included in this coupon can be found within the 'Items Included' section of the coupon information which will be displayed in the Coupons section of the Lidl Plus app.

3.3. The Promoter will not replace any lost, damaged, mutilated or stolen Prizes. All taxes, costs, liabilities and unspecified expenses associated with the usage of the Prize are the sole responsibility of the Winner.

3.4. The Prize is as stated. Prizes are not transferable, cannot be resold and will only be awarded directly to the winners. There is no cash alternative. Prizes are subject to availability and in the event that the Prizes offered are unavailable due to circumstances beyond the Promoter’s control, the Promoter reserves the right to offer an alternative prize of equal or greater value.

3.5. If the Prize is in the form of Coupons, the Coupons cannot be redeemed for cash or an alternative prize, are non-exchangeable, non-refundable, cannot be resold and will only be awarded directly to the Winner. The Promoter reserves the right to refuse to accept Coupons which it reasonably deems to have been tampered with, duplicated, damaged or which otherwise are suspected to be affected from fraud. The Promoter shall not be liable where a Coupon has been lost or stolen following delivery of the Prize. The Vouchers must be redeemed within the date of issue detailed on the Coupon.

3.6. The Winner will be notified by private message on the relevant social media platform within 5 working days of the Closing Date and asked to claim their Prize. Each winner will need to follow the instructions in the notification message. If a Winner’s social media profile does not allow for direct messaging, they will be notified in a public comment as a first action.

3.7. Prizes must be claimed within 4 working days of first notification. Proof of identity, in the form of a valid Passport or Driver’s Licence, may be required.

3.8. If the Promoter is unable to contact the Winner within four days of its first attempt, or the Winner fails to claim the Prize within four days of first notification, the Promoter reserves the right to withdraw prize entitlement and replace the Winner with Reserve A. Reserve A will be replaced with Reserve B if Reserve A cannot be contacted or do not collect the Prize within the time frame, continuing until the total numbers of winners have been secured.

3.9. Subject to Clause 5, the name and county of the winner may be available for a period of up to 3 months after the Closing Date and may be obtained by emailing advertising@lidl.co.uk OR sending a stamped self-addressed envelope marked “Lidl Bakery Gold Card” to Brand Engagement, Lidl Great Britain Limited, Lidl House, 14 Kingston Road, Surbiton KT5 9NU.

3.10. Prizes will be provided to winners via Lidl Plus by 18th June 2025.

3.11. If it is suspected that an entrant uses multiple e-mail addresses or accounts to submit more than one (1) entry, only one (1) entry will be considered. In the event of a dispute over who submitted a winning online entry, the “Authorized Account Holder” of the e-mail account used to participate in the draw at the actual time of entry, will be deemed to be the Authorized Account Holder is the natural person to whom the applicable Internet service provider, online service provider or other organization has assigned the email address for the domain associated with the submitted e-mail address. In the event a winning account selected is a joint account, a total of one (1) prizes will be awarded in the name of the first-named account holder. Proof to Promoter’s satisfaction of being the authorized account subscriber may be required by Promoter in order to verify eligibility.

3.12. No responsibility will be taken by the Promoter for claims which are lost, delayed, corrupted, damaged, misdirected or incomplete or cannot be delivered for any technical or other reasons. We advise claimants to use recorded delivery. Proof of sending will not be accepted as proof of receipt, and no correspondence will be entered into.

3.13. No responsibility will be taken by the Promoter if a Winner is not able to collect a Prize for any reason and howsoever arising.

3.14. Photographic identification (valid passport or driver’s licence) may be required for the Winner to claim the Prize. The Promoter reserves the right to refuse any Prize collections without providing a valid passport or driver’s licence.

4. Intellectual Property Rights

4.1. You warrant and represent that you own (or are the rightful licensor of) all rights (such as, but not limited to, patents, trademarks, copyrights, design rights or know how) in or relating to the entry which you submit to the Site. Photography must not be digitally or otherwise altered.

4.2. You shall upon request provide to the Promoter a copy of written proof of any licence. You acknowledge and agree that you will be liable for compensating any third party whose rights have been infringed (for example, but not limited to, infringing any intellectual property right by failing to comply with any labelling requirements of that third party or if a criminal offence has taken place) by your submission of the entry to the Site.

4.3. In particular (but without limitation to paragraph 4.1), the participant warrants and represents that should a person be shown in the submission photograph, each person shown in the photograph has consented to the use of their image and the submission of the submission photograph to the Site for the purpose of the Prize Draw.

4.4. By entering this Prize Draw, you consent to the Promoter publishing the submitted entry on the Site.

4.5. The Operator reserves the right to remove entries from the Prize Draw if it receives notice or otherwise believes that the rights of a third party are infringed or if the risk of such an infringement exists. Upon removal an entry will be disqualified and become ineligible for consideration in the Prize Draw described above. If a third party claims compensation for the infringement of their rights, you shall keep the Promoter indemnified in respect of any liabilities it incurs in respect of such claims.

5. Personal Data

5.1. All personal information you submit to the Promoter in connection with the Prize Draw is subject to and will be processed in accordance with the Promoter’s privacy policy (the "Privacy Policy"), which can be accessed here: https://www.lidl.co.uk/en/Customer-Privacy-Notice-2596.htm?rdeLocaleAttr=en.

5.2. For the purposes of these terms and conditions only, section 4 of the Privacy Policy, titled "Prize Draws and Prize Draws" shall be supplemented with the following:

Purpose of data processing/legal basis:

To enter this Prize Draw you must provide us with the following personal information:

• Social media name/handle

• Lidl Plus mobile number

• Passport/driver's license (in accordance with clauses 2.3 and 3.7 above).

Please be aware that although the Promoter may already possess the personal information detailed above owing to collection for other purposes (e.g. My Lidl Community) these terms and conditions only apply to the personal information collected for the sole purpose of this Prize Draw.

If you are a Winner of the Prize Draw, we may make your name and county available to third parties upon their request in line with our obligation to publish such information under the law applicable to Prize Draws. You have the right to object to us making such information available. You may exercise this right by contacting us at advertising@lidl.co.uk. Please note that, even if you object, we may still be legally obliged to make this information available to certain third parties (such as the Advertising Standards Authority) upon their demand.

The legal basis for processing the above information is the fulfilment of the Prize Draw contract as set out in these terms and conditions. The personal information provided by you to us in connection with this Prize Draw will be used exclusively for administering the Prize Draw. This involves:

• Verifying the identity of participants;

• Entering participants into the draw;

• Identifying the winner;

• Notifying the winner;

• Providing the full name and county of the winner upon receipt by the Promoter of such a request in accordance with clause 3.9; and

• Investigating any claims that the Promoter believes may be fraudulent in nature and taking further actions, such as legal proceedings where appropriate, in accordance with clause 6.4.

Recipients or categories of recipients:

The personal information of participants will be held by the Store and shall not be shared with any third parties.

Storage duration / criteria for specifying the storage duration:

The participants’ personal information collected for this Prize Draw will be kept securely by the Store and will be destroyed no later than three months after the Prize Draw has been completed and the Winner announced, except that:

• In the case of material prizes, the data of the winners will be kept for the duration of the statutory warranty claims, in order to arrange for repair or replacement in the case of a defect;

• In the case of any investigation for fraudulent activity or legal proceedings, personal data will be held until the proceedings and any related actions are completed;

• The personal information collected for the purpose of this Prize Draw shall be destroyed immediately if you discontinue your participation in the Prize Draw in accordance with clause 2.9.

6. Premature Termination / Exclusion of participants

6.1. Owing to exceptional circumstances outside its reasonable control and only where circumstances make this unavoidable, the Promoter reserves the right to cancel or amend Prize Draw or these terms and conditions at any stage but will always endeavour to minimize the effect on participants in order to avoid undue disappointment.

6.2. Promoter assumes no responsibility for and will disqualify entries that are: stolen, late, lost, illegible, incomplete, invalid, unintelligible, damaged, destroyed, delayed, misdirected, not received, or that have incorrect or inaccurate entry information, whether caused by any of the equipment or programming associated with or utilized in the Prize Draw, or by any human, mechanical or electronic error which may occur in the processing of the entries in the Prize Draw, or other errors appearing within the terms or in any Prize Draw related advertisements. Proof of sending will not be accepted as proof of receipt, and no correspondence will be entered into.

6.3. The Promoter assumes no responsibility for any typographical or other error in the printing of the offer, administration of the Prize Draw, errors in processing entries, identifying the winners, in the announcement of the Prizes and winners, and the delivery of the Prizes, any problems or technical malfunction of any telephone network or lines, mobile phone, computer systems, online systems, servers or providers, computer equipment, software, failure of any e-mail or players on account of technical problems or traffic congestion on the Internet or on any web site, or any combination thereof, including, without limitation, any injury or damage to entrant’s or any other person’s computer system/software or mobile phone or other portable electronic device related to or resulting from participation or downloading any materials in the Prize Draw.

6.4. Use of any device to automate or subvert entry is prohibited and any entries received by such means will be void. No software-generated, robotic, programmed, script, macro or other automated entries are permitted and any entries received by such means will be void.

6.5. The promoter reserves the right in its sole discretion to verify the winners and disqualify any person it suspects or finds: (i) to have used a software generated, robotic, programmed, script, macro or other automated entry; (ii) to have tampered with the entry process or the operation of the draw; (iii) to be acting in a disruptive manner, or with the intent to annoy, abuse, threaten or harass any other person; (iv) to display behaviour that will bring such winner or Promoter into disgrace; (v) to have provided inaccurate information upon entering the Prize Draw; or (vi) to be acting in violation of these terms; (vii) to have gained unfair advantage in participating in the promotion or won using fraudulent means. ANY VIOLATION OF THESE OFFICIAL RULES BY A WINNER WILL RESULT IN SUCH INDIVIDUAL’S DISQUALIFICATION AS A WINNER OF THE DRAW AND ALL PRIVILEGES AS A WINNER WILL BE IMMEDIATELY TERMINATED.

7. General

7.1. To the fullest extent possible in law, the Promoter does not accept liability for any losses or claims whatsoever arising out of participation in the Prize Draw and the acceptance of any Prize.

7.2. This promotion is not affiliated with, sponsored by or endorsed by the product or retailer featured in the prizes. Trademarks, logos and names of the products and retailers are the property of their respective owner.

7.3. Participants are responsible for all costs and expenses relating to participation in the Prize Draw, such as the cost of accessing the internet etc.

7.4. Except as otherwise required by applicable law, the Promoter shall not be liable for the content of any externally linked web sites.

7.5. The Promoter reserves the right to investigate and reject claims it believes to be of a fraudulent nature. Should a claim be upheld as fraudulent the Promoter reserves the right to pursue damages against individuals in connection with the claim.

7.6. The Promoter does not guarantee continuous uninterrupted or secure access to the Site. Numerous factors outside the control of the Promoter may interfere with the operation of the Site. No responsibility will be accepted for any difficulties in entering or any entries delayed or corrupted.

7.7. The Promoter shall not be liable for any failure to comply with its obligations or obligated to provide an alternative or a substitution prize to the Winner, where the failure is caused by an event of Force Majeure and the Winner does not receive any or all components of the prize as a result of such.

7.8. For the purpose of these Terms and Conditions, an “event of Force Majeure”, shall have the following meaning; all circumstances beyond the reasonable control of either the Promoter or the Winner concerned, including acts of God, earthquake, flood, storm, lightning, fire, explosion, war, terrorism, riot, civil disturbance, sabotage, strike, lockout, slowdown, labour disturbances, accident, epidemic, difficulties to obtain required raw materials or labour, lack of or failing transportation, breakdown of plant or essential machinery, emergency repair or maintenance, breakdown of public utilities, changes of law, statutes, regulations or any other legislative measures, acts of governments, supranational organizations or other administrative or public agencies, orders or decrees of any court, acts of third parties, delay in delivery or defects in goods or materials or any other circumstances amounting to force majeure.

7.9. The Promoter’s decisions in all promotional matters in relation to this Prize Draw are final and no correspondence will be entered into.

7.10. Any question concerning the legal interpretation of the rules will be based on the law of England and Wales and the Courts of England and Wales will have exclusive jurisdiction.

Promoter: Lidl Great Britain Limited