Our national charity partnership with the NSPCC – making every child heard

We’re proud to have been partnered with the National Society for the Prevention of Cruelty to Children (NSPCC) since 2017.

With your support, over the last five years Lidl has raised £5 million for the NSPCC including:

  • £3 million in the first three years, enabling the NSPCC to reach 1 million children as part of its ‘Speak out. Stay safe.’ programme. This vital initiative educates primary school pupils about different types of abuse and how to get help if or when they need it.
  • £2 million for the lifesaving Childline 24/7 service which provides a place for children to turn whatever difficulty they’re facing.

We’re delighted to have now extended our partnership with the NSPCC, aiming to raise a further £5m over the next three years. We will be continuing to support the NSPCC’s Childline service, with a particular focus on supporting children and young people with their mental health.

On average, a child contacts Childline every 25 seconds, with mental and emotional health the top concern raised by children and young people. By working together, we can make sure young people always have someone to talk to about their mental health.

The team at Lidl will be taking on a number of fundraising challenges throughout the year - look out for more info in our stores!

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Watch the video below to learn about the NSPCC’s Childline service and read more here.

CALM ZONE

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As well as lots of advice and tips to support young people with their mental health, Childline has created a dedicated hub with useful tools for children and young people who are feeling anxious, scared, or sad. Their online resources include breathing exercises, activities, games, and videos to help visitors let go of stress.

Explore Childline’s Calm Zone.

VOLUNTEERS

The NSPCC wouldn’t be able to run Childline without the amazing efforts of Childline volunteers. We spoke to Neil, a volunteer counsellor from Birmingham, about his experience.

When Neil signed up to be a Childline volunteer, he never dreamt he’d still be doing it nearly 12 years later. “It’s taught me a lot about the kind of person I am,” he says. “And I really think in many ways it’s made me a better one.” He’s just one of hundreds of trained volunteers who provide confidential support to children day and night, seven days a week. Shifts can be difficult, whether taking calls or having private web chats, but they’re always rewarding: “We can help give children hope, a feeling of being listened to,” says Neil.

The pandemic changed life and routines for young people beyond all recognition, and for those children who don’t feel comfortable
 or safe within their own homes, things have been particularly difficult. “We’ve found that many young people have been calling us feeling sad and overwhelmed, like they’ve lost an element of control,” says Neil.

All volunteers receive thorough training, and are supported before, during and after every shift. “We volunteers come from all walks of life, 
but we all share a common goal: to do the best for young people,” says Neil. Through our pledge to raise a further
 £1 million for Childline, we can help 
the NSPCC recruit and train 937 more volunteers. “This money will make an incredible difference,” Neil says, “From providing online support and resources, to supporting 77,000 counselling sessions, Lidl’s donation will help us be there for every child who needs us.”

To find out more about becoming a Childline counsellor, click here

Rainbow trail

In 2020 we joined The Rainbow Trail to support children’s mental and emotional health. We displayed special billboards at stores across the country, featuring rainbow pictures submitted to us from talented Lidl’uns.

Rainbows send a message of hope at a time when things may be tougher for children and young people suffering with their mental and emotional health, and home is not a safe place for every child. We wanted to let children know that the NSPCC’s Childline service is still there for them.

We’ve committed to raising £2 million over 2 years to support the NSPCC’s vital Childline service. To make a donation to help Childline to be there for children, just click here.

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Photography by Alex Grace.