Together with our charity partner the NSPCC, we’ve joined The Rainbow Trail to support children’s mental and emotional health. Keep a look out for our special billboards at stores across the country, featuring rainbow pictures submitted to us from talented Lidl’uns.
Rainbows send a message of hope at a time when things may be tougher for children and young people suffering with their mental and emotional health, and home is not a safe place for every child. We want to let children know that the NSPCC’s Childline service is still there for them.
Please keep sharing your children's pictures with us on social. Tag us using @LidlGB and include #LidlRainbowChallenge on both Twitter and Instagram.
We’ve committed to raising £2 million over 2 years to support the NSPCC’s vital Childline service. This comes at a time of unprecedented demand with children reaching out to Childline worried about coronavirus. With schools closed, many vulnerable children are at risk.
To make a donation to help Childline to be there for children, just click here
Over the last three years, we’ve have raised a massive £3 million to support the NSPCC through our charity partnership. This funding enabled the charity to reach 1 million children via the ‘Speak out. Stay safe' service, teaching primary school children to recognise the signs of abuse and neglect and who to turn to for help.
Since the partnership began in April 2017 we’ve been busy raising these vital funds in all sorts of fun and creative ways, such as climbing London’s Gherkin tower, baking a huge amount of delicious cakes and going green for Halloween.
Photography by Alex Grace.