Our national charity partnership with the NSPCC - Working together to keep kids safe

Our charity partnership with the National Society for the Prevention of Cruelty to Children (NSPCC) aims to raise £3 million over three years to help keep children safe.

Through this partnership, we are helping the UK’s leading children’s charity to reach over a million primary school children through its Speak out. Stay safe. programme, giving a generation of children the knowledge and understanding they need to stay safe from abuse and neglect.

Lidl's funding is supporting NSPCC volunteers (and their friendly mascot Buddy) to deliver interactive workshops and assemblies in primary schools up and down the country, teaching children about what abuse is, that they should never worry in silence, that abuse is never their fault and who to turn to if they need to speak out.

Since the partnership began in April 2017 we’ve been busy raising these vital funds in all sorts of fun and creative ways, such as climbing London’s Gherkin tower, baking a huge amount of delicious cakes and going green for Halloween! Keep an eye out for fundraising activities in your local store and please donate at the tills! Every single penny you give will help children. 


We are thrilled to announce that our fundraising total for our national charity partner, the NSPCC, has reached the £2 million mark.

All the money raised goes towards the NSPCC Speak out. Stay safe. Program enabling the NSPCC to reach 666,600 primary school children, in more than 3,500 primary schools nationwide, helping to empower them with the knowledge to protect themselves from abuse.

As part of this program school assemblies are held for children aged 5-11, followed by a one-hour classroom workshop for years 5/6 (England and Wales) and P6/7 (Scotland and Northern Ireland).

We have reached this fantastic milestone through the hard work and dedication of our teams throughout the UK, participating in activities such as the Peak District Challenge, the Gherkin Challenge, the London Marathon and many other sport tournaments. Teams from our offices, regional distribution centres and stores have also arranged fundraising through bake sales, free prize draws and fancy-dress days.

Our customers have also contributed to this achievement through donating  via collection tins in store and purchasing specific products, including our Favorina Easter eggs, ‘Thankyou Teacher’ bouquets and breakfast cereal range.

Thank you to everyone who has contributed and helped towards this fantastic achievement!




Photography by Alex Grace.