Way To Go! chocolate

Our new Way to Go! chocolate bars are the first own-label bars in the UK to contain 100% traceable cocoa - doing a world of good for farmers in Ghana. This is one of many chocolate bars adding to our ever-growing range of Fairtrade products. Join us to make chocolate sustainable!

A sweeter deal for cocoa farmers

These bars are made from 100% traceable cocoa beans grown by farmers from the Kuapa Kokoo co-operative in Ghana.

Way to Go! guarantees cocoa farmers in Ghana the Fairtrade Minimum Price for cococa, and The Fairtrade Premium, an extra sum of money for farmers to invest  in their farms and communities. With Way To Go! we go further and  have partnered with Fairtrade to pay an additional amount on every tonne of cocoa we buy. This money supports farmers to grow more local crops, like honey, that support a sustainable future and help secure livelihoods for farmers and their families.

With three tempting flavours to choose from at only £1.99 each, you can pick up a Way To Go! chocolate bar and do your bit to help build a better future for cocoa farmers.

In store from Thursday 28 May

Our Favourite Facts About Way To Go! Chocolate

  • Super-Fairtrade

    All cocoa sourced for the Way to Go! bar is Fairtrade certified meaning all farmers receive a minimum price, but we've gone a step further. For every tonne of cocoa we buy there’s an additional Lidl premium that goes directly towards training farmers to diversify and improve their crops, supporting a sustainable future for farmers and their families.

  • Three delicious flavours

    We've got three delicious favours for you to choose from - Milk Chocolate, Dark Chocolate or Caramelised Almonds & Sea Salt.

  • Join us to make chocolate sustainable

    We pay an additional premium for every tonne of cocoa used to products the Way To Go! Chocolate bar, supporting cocoa farmers in Ghana, like Fatima to have a fairer deal and earn a higher income, so every time you buy a Way To Go! bar, you’re playing a part in building a better future.

  • 100% traceable cocoa

    The cocoa used to produce a Way to Go! bar is grown by farmers we know and support from the Kuapa Kokoo co-operative in Ghana - and you can find out more on our colourful Way to Go! bar wrapper in-store.