We’re proud to say we’re the first UK supermarket to launch new packaging using ‘Prevented Ocean Plastic’ – plastic which would have otherwise ended up in the ocean. Collected from the beaches and coastline around South East Asia, this initiative will initially stop more than 60 tonnes of plastic from entering the ocean – that’s the same as 2.5 million plastic water bottles. Keep an eye out in store for our new packaging which is being rolled out across over 50% of our fresh fish packaging, including white fish and salmon.
