Prevented Ocean Plastic

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Lidl Changes for the Better
Prevented Ocean Plastic

Prevented Ocean Plastic

A Lidl first: Prevented Ocean Plastic

We’re proud to say we’re the first UK supermarket to launch new packaging using ‘Prevented Ocean Plastic’ – plastic which would have otherwise ended up in the ocean. Collected from the beaches and coastline around South East Asia, this initiative will initially stop more than 60 tonnes of plastic from entering the ocean – that’s the same as 2.5 million plastic water bottles. Keep an eye out in store for our new packaging which is being rolled out across over 50% of our fresh fish packaging, including white fish and salmon.

You can find out more by clicking here

From shore to store

key facts about ocean plastic

Did you know…
Our new initiative aims to ensure that our fresh fish trays are made from a minimum of 30% Prevented Ocean Plastic.
The why
This initiative will initially prevent over 60 tonnes of plastic from entering the ocean per year – this is the equivalent of 2.5 million plastic water bottles.
The where
Between 80% and 90% of the plastic that reaches the ocean enters from coastlines in developing regions such as South East Asia.
A UK supermarket first
We’re the first UK supermarket to launch new packaging using Prevented Ocean Plastic.