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A Better Tomorrow
Our strategy, A Better Tomorrow, is simple and straightforward – like our business – and will help us to fulfil our vision. The main way we will do this is by focusing on the areas that are most relevant to us and where we can have the greatest impact – our Big Steps.
While our Big Steps help us focus on our four priority areas, they are underpinned by our broader strategy and ethos. This is built around five pillars, incorporating the important issues identified through our materiality study.