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We are committed to sourcing 100% of our own-brand permanent fresh and frozen fish products from independently certified sustainable fisheries.
Over-fishing and destructive fishing practices have led to the depletion of many of the world’s fish stocks. According to the Food and Agriculture Organisation of the United Nations (UNFAO), 86% of marine fish stocks are either fully exploited or overfished.
We want to be a global leader in sourcing fish responsibly, building on the progress we have made in the UK and across our international network. We’re committed to making sure that, no matter how our fish is sourced, whether farmed or caught wild, it comes from the most sustainable and well-managed fisheries and farms.
Our commitment is to source 100% of our fresh and frozen own-brand fish and seafood products from sustainable sources by the end of 2018. In doing this, we recognise a range of trusted independent certification schemes. Our wild-caught fish must be sourced from Marine Stewardship Council (MSC) fisheries and all farmed fish must be sourced from farms that meet the standards set by the Aquaculture Stewardship Council (ASC), GLOBALG.A.P Aquaculture Standard or Best Aquaculture Practices (BAP) Certification.
Sustainable Seafood Coalition
We are a member of the Sustainable Seafood Coalition (SSC), which means we have committed to implementing two codes within our seafood supply chains:
- The Responsible Sourcing Code
- The Environmental Labelling Code
These codes are tools for change and contribute to the vision that all fish and seafood sold in the UK comes from sustainable sources.