Supermarket overhauls store design as it announces new store expansion investment of over £1.5billion for the next three years
On Thursday 12th November 2015, Lidl UK will open the doors to the first of its brand new concept stores, which the British supermarket has named Lidl of the Future (LOF).
The UK’s fastest growing supermarket*, which opened its first stores in Britain in 1994, has overhauled its store design to create a cutting edge style that brings the retailer further in line with the expectations of the British consumer.
The state-of-the-art, glass fronted design is the first of its kind to open in Great Britain and forms a key part of Lidl’s expansion programme, which will see all future planning applications for Lidl stores designed in the same way.
The first store, which opens in Rushden, Northamptonshire at 8am this Thursday, will have a sales area measuring 1,424m² along with an enhanced 179m² welfare area for employees. Each new LOF store will see an investment of over £2m per store.
The launch coincides with the supermarket announcing a new expansion investement of more than £1.5billion across the next three years, aiding its ambitious growth plans.
Lidl UK’s Board Director of Property and Expansion, Ingo Fischer, commented: “We are extremely excited about our brand new concept store, which represents the future of Lidl UK. This is yet another milestone for us in providing the infrastructure needed to manage our increasing market share and the expectations of our growing and incredibly valued customer base who have, quite rightfully, come to expect the very best of us.
“Along with its cutting edge design, our ‘Lidl of the Future’ concept will also go a step further to streamline processes and maximise efficiency. This forms a key part of our business model, which enables us to keep prices low and the quality of our products high.
“We’re always humbled by the sheer volume of people that contact us asking for a Lidl to open in their town or city. Our Rushden store represents just the beginning of the future for Lidl, and we will continue to invest in our expansion programme to ensure that everyone across the country one day has a Lidl store near them.”
Customers and Lidl employees are at the heart of the new design, which boasts a brand new architectural structure and spacious layout, offering an enhanced shopping experience and superior welfare facilities. Wider aisles, longer tills, restroom and baby changing facilities all cater towards Lidl’s growing customer base. A bigger warehouse and innovative lean orientated design with high spec operational facilities maximise efficiency and streamline processes.
The New Concept Lidl store also utilises the latest energy efficient technologies to reduce its environmental impact. The building reduces the CO2 emission rate by over 20% when compared with a building of the same type, size and use; that’s circa 40 tons of CO2 a year, which is equivalent to nine households, taking eight cars off the road for a year or flying a jumbo jet for over 700 miles.
The fully glass fronted façade maximises natural daylight entering the building, whilst sensor controlled exterior sun blinds automatically operate to mitigate the effects of unwanted heat from solar gain.
The electrical lighting system is made up entirely of LED fittings which, compared with a traditional lighting system, are over 50% more energy efficient whilst still providing excellent levels of lighting to meet the needs of customers choosing their products.
This latest announcement follows plans revealed by Lidl earlier in the year, to open 281 stores within London alone. In 2015, Lidl UK was also awarded the prestigious title of “Grocer of the Year”, leading the way for British supermarkets by being the first to introduce The Living Wage and hit a record market share of 4.3%.
*According to Kantar Worldpanel, January 2016