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Forget big-name voices and slick scripts, there's no one as persuasive as a genuine consumer who's been converted. So in our new campaign, we've approached people who‘ve expressed scepticism that our quality produce can really be that low in price.
We invited them to come and spend a day at one of our farms and judge for themselves the skill, love and attention that goes into making our food so fresh and tasty.
Hear their verdict here and then try something tasty for yourself from your local Lidl.
Meet Mark and find out more about our British daffodils.