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Fun-sized fruit and veg
We were the first British supermarket to introduce a range of fresh fruit and vegetables that are specifically targeted towards children, helping families with the ongoing challenge of inspiring younger generations to eat their greens and maintain a healthy lifestyle.
Our Oaklands Fun Size range contains miniature versions of ordinary fruit and vegetable varieties. Playful names and colourful characters help make products more appealing to younger generations, including Broccoli Trees, Cauliflower Clouds, Sweet Potato Piggies, Romanesaurus Rex (mini Romanesco broccoli) and Unicorn Carrots.
Since launching in 2016, Lidl has seen sales of its children’s fruit and veg range surge 100%, with parents using the products as a creative way to encourage their children to eat five a day
We’re making a Pledge for More Veg
In 2017, we were one of the founder signatories to the Food Foundation’s Peas Please pledge. As part of the initiative we are committing to run more discounts on vegetables, in a bid to making greens more affordable for more families. This will mean promotions on at least six vegetable products per month.