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It makes no economic sense whatsoever to overfish or use destructive fishing methods. We envisage offering high-quality, great value fish for generations to come and for that we need oceans teeming with our favourite accompaniment to chips..
Lidl stocks the second highest proportion of sustainably sourced wild caught fish as certified by the MSC in the UK.
Our success has been the result of working hard for many years with our supply partners to ensure what we provide to our customers is both responsibly sourced and sustainable.
We are proud to support the Marine Stewardship Council (MSC)'s certification scheme. Established to improve the conditions of maritime ecosystems, the accreditation is awarded to fishing companies who can prove by means of independent checks by third party organisations that their fishing practices do not contribute to the overfishing of fish stocks. We have supported the scheme since 2006 when we became one of the first UK retailers to offer MSC fish and seafood and in 2015 we became the first to offer MSC-certified lobster in the UK. In 2017 we were awarded MSC Mid Sized Retailer of the Year for the second year running.
Consumers can easily identify certified fish products by looking out for the blue MSC logo. To keep fish firmly on the menu in the future, Lidl supports the principles of responsible fishing and we have established our own policy for fish and shellfish. Our policy is available here.
We are continuously looking at the status of global fish stocks and the response of the industry. In the event of a dramatic decline in fish populations, new scientific findings or catch methods considered unethical in terms of animal welfare, we take proactive measures by removing endangered fish species from our product range. For example, we made early decisions to discontinue sales of halibut, shark and swordfish.