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All our Lighthouse Bay wild-caught fresh fish carries the Marine Stewardship Council (MSC) seal, a guarantee that it has been caught in accordance with strict environmental fishing standards. The MSC was formed almost 20 years ago to find a solution for over-fishing and keep the world's oceans teeming with life. We brought out our first MSC fish products in October 2006 and have continually expanded our range since then.
The MSC is an independent, non-profit organisation whose task it is to improve the conditions of maritime ecosystems. When you buy MSC-labelled fish at Lidl –and we’re proud to say that 100% of our wild caught fresh fish is 100% certified –you’re doing more than just ease your conscience, or making a sustainable decision: you’re helping to make fishing fleets around the world more sustainable.
Our dedication to sustainable fishing has been recognised and we have won multiple MSC awards, including Mid-Sized Retailer of the Year 2017.