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Meet JoJo, Christian and Serge and find out more about our award-winning Saint-Emilion Grand Cru in our latest TV advert.
Meet Christian, he’s one of our Saint-Emilion vineyard owners. It’s his job to make sure only the very best grapes are picked for our Saint-Emilion Grand Cru.
He was born in Saint-Emilion, lives in Saint-Emilion, and got married in Saint-Emilion. So it’s safe to say when it comes to Saint-Emilion Grand Cru, he knows his stuff.
Meet JoJo, an operations manager from Skipton, North Yorkshire. She found herself in Saint-Emilion, France because she told us that our wine probably tasted like mouthwash. JoJo thought her trip to Saint-Emilion was going to be a holiday but was surprised to find she would actually be taking part in the grape harvest.
How is Lidl’s wine made?
Find out more about how Saint-Emilion Grand Cru is made.
Serge is the chief wine maker of our Saint-Emilion Grand Cru. His job is to blend the grapes that Christian harvests and balance the complex flavours of Saint-Emilion Grand Cru.
For him wine making is a passion and artistry. Saint-Emilion has a very long history in making wine, two thousand years to be precise. Every year Serge produces a different wine. He sees himself as writing the next page in the history of Saint-Emilion.
What is ‘terroir’?
Serge explains the perfect conditions required for making Saint-Emilion Grand Cru.