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#LETSWOW NEW YORK
The #LETSWOW world champions! For the premiere of the collection by Lidl and Heidi Klum, we chose no smaller stage than the catwalks of New York Fashion Week. Our chief designer, Heidi Klum, was, of course, part of the show. Check out the highlights now!
Designed by Heidi
Heidi used her own personal style as inspiration in creating this new fashion range. Her vision for the collection? That everyone should be able to enjoy fashion and feel happy, confident and attractive, getting just as much pleasure from the collection as Heidi herself.
Everyone's a VIP
Heidi is not alone in her mission. #LETSWOW is launching with a lot of energy, plus there’s celebrity photographer Rankin sitting in the director’s chair. And, because #LETSWOW is made for everyone, we’re giving you an exclusive look behind the scenes.