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5 April 2018, LONDON: Lidl UK has today announced the launch of its first permanent free-from range which will be stocked in stores nationwide from this week. With prices starting from 79p, Lidl is making the free-from food category affordable and accessible to all.

This will be welcome news for those currently having to stretch weekly shopping budgets to accommodate for free-from products. A recent report from Mintel[1] found that 47 per cent of free-from shoppers in the UK spend less on these products when budgets are tight but with Lidl’s permanent range, customers will now be able to carry on buying their favourite free-from foods whatever the budget.

Featuring gluten-free goodies from Lidl’s own range as well as other popular brands, the selection offers high quality products that taste delicious with the great value that Lidl is famed for.

Particular highlights in the range include Gluten Free Porridge Oats, £1.79, providing much needed morning fuel, an assortment of Luxury Gluten Free Cookies, £1.29, perfect for dunking in afternoon cups of tea and Gluten Free Spaghetti, 99p, which tastes delicious on its own or with homemade bolognese to be enjoyed by the whole family. For keen bakers there’s even Gluten Free Brownie Mix and a variety of Gluten Free Flours, both £1.29, to keep the GBBO dream alive!

Richard Inglis, Head of Food Buying at Lidl UK, said:  “We’re delighted to add this new free-from food range to our ever growing food offering. We want to ensure that anyone buying gluten-free doesn’t have to face unnecessarily high costs or compromise on product quality. Staying in tune with the changing needs of our customers is a priority whilst providing a wide range of high quality products that are accessible to everyone.”

Lidl’s free-from range launches this week and will be permanent to stores across England, Scotland and Wales.

The full range includes:

Warburtons, Gluten Free Bread Loaves  £1.49

Warburtons, GF Bread Rolls Assorted £1.99

Warburtons, GF Sandwich Thins Assorted  £1.99

Mrs Crimbles, GF Macaroons Assorted  £1.19

Just Free,Gluten Free Digestives  £0.95

Just Free, Gluten Free Chocolate Digestives  £1.19

Just Free, Luxury Gluten Free Cookies Assorted  £1.29

Just Free, Gluten Free Cookies (Ginger/Choc Chip) £0.99

Just Free, Gluten Free Brownie Mix  £1.29

Just Free, Gluten Free Tortilla Chips £1.39

Just Free, Gluten Free Tortilla Chips Multipack £0.99

Just Free, Gluten Free Flour Assorted £1.29

Just Free, Gluten Free Porridge Oats £1.79

Just Fee, Gluten Free Coated Rice Cakes Assorted £0.99

Just Free, Gluten Free Corn / Unsalted Rice Cakes £0.79

Just Free, Gluten Free Spaghetti £0.99

Nairns GF Wholegrain Crackers £1.25 Nestle

GoFree Cornflakes £1.75

Nestle GoFree Rice Pops £2.29

Deluxe, Luxury Gluten Free Nut Bars Assorted £2.49

Deluxe, Luxury Fruit & Nut Bar £1.79  



- The Silvercrest Face Mask Maker creates custom hydrogel face masks using fruit juice and collagen

London, 26th March 2018. Beauty buffs rejoice! Lidl is launching a Face Mask Maker – the first available on the UK high street.

In stores from 1st March until stocks last, the Silvercrest Mask Maker allows you to pamper yourself with fresh homemade hydrogel masks, using collagen tablets and ingredients of your choice such as fruit juice, milk or yoghurt.

For the beauty enthusiasts who have long-awaited the ‘craze’ that went viral late last year, Lidl’s Silvercrest Face Mask Maker is available for £34.99, the kit includes 24 collagen tablets, a measuring cup, a mask mould and a cleaning brush – as well as a three-year warranty. The Face Mask Maker helps customers achieve beautiful skin in three ultra-easy steps – simply add the liquid and collagen tablet, release from the mould, and apply to the face for radiant skin.

Bringing the juicing game to a whole new level, the best fruits for skin care are those packed with Vitamin C - a super antioxidant that promotes radiant skin and help reduce blemishes. Recommended fruits for achieving vibrant Vitamin C rich skin include blackcurrants, blueberries, broccoli, guava, kiwi fruits, oranges, and papaya.

Josie Stone, Head of Non-Food at Lidl said: “We’re delighted to be bringing this best-kept beauty secret into Lidl stores  – and are very proud to be the first on the UK high street.  Our beauty range is going from strength to strength making great skin accessible to everyone.”

With the viral video by INSIDER beauty featuring the beauty gadget reached 18 million views, the must-have skincare product is sure to fly off the shelves. Customers will need to be quick to snap up this beauty bargain!


- Lidl UK expects to sell 35,000 Scottish haggis this Burns Night, which stacks up to two Ben Nevis summits!

16th January 2017, London UK –  As Scots and fellow Scottish fayre enthusiasts across the UK prepare for Burns Night on 25th January, Lidl is predicting sales of haggis to hit 35,000 across the UK – the total length of which is more than two and a half times the height of Britain’s highest mountain, Ben Nevis.

When placed in a line, 35,000 packets of Lidl’s 454g Donald & Sons haggis with an approximate length of 10cm per packet, equate to a whopping 3.5 kilometres, twice superseding the height of Ben Nevis which is 1.34 kilometres.

The Scottish national staple, which has recently seen a surge in popularity of nearly 300%, is available in Lidl stores nationwide from Thursday 18th January for only 99p. It’s expected to fly off the shelves as fans of the Scottish Bard look to celebrate at home and try something different for dinner!

Described by Robert Burns in his famous poem Address to a Haggis, as the 'great chieftain o the puddin' race', the traditional meal is often served with the classic sides of mashed neeps (turnips) and tatties (potatoes).

Paul McQuade, Head of Scottish Buying at Lidl, said “Burns Night is always hugely popular with our customers in Scotland, but we wanted to make sure that those who live in other parts of the UK can host their own Burns Night celebrations. This is a great opportunity for some of our Scottish suppliers to showcase their products to a wider audience, and we’re expecting to quadruple our volume of Scottish haggis over the coming weeks.”

To complement the festivities, Lidl has also launched two new Scottish beers. The first is a Belheather whisky beer that’s blended with Highland single malt, available for £1.29. Also on offer is a Caledonia citrus double hopped lager with a slight fruity flavour and clear bitterness, priced at £1.49.

Of course, tradition dictates that the evening should be kicked off by toasting (addressing) the haggis, and whisky fans can get their hands on Lidl’s Ben Bracken Islay Single Malt Scotch Whisky for only £17.49 to do so. With an array of aromas including salted bananas, baked apples and a hint of smokiness, this single malt can be perfectly paired with haggis.

Other whiskies in Lidl’s Ben Bracken range, also available for Burns Night, include:

Speyside Single Malt Scotch Whisky oozes elegance with flavours of vanilla, honey, cinnamon and creamy caramel, creating a light and refined whisky - £17.49

Highland Single Malt Scotch Whisky incorporates sweeter flavours, mixing crème brûlée, glazed orange segments and honey dipped in brioche aromas - £17.49


- On Sunday 3rd December 2017, Lidl and Heidi Klum launch the #LETSCELEBRATE collection; a partywear range available until stocks last, in time for the festive season.

As part of ‘Lidl Fashion Week’, Lidl and Heidi Klum will launch the second hotly anticipated fashion collection #LETSCELEBRATE on Sunday, 3rd December 2017. Marking the start of the holiday season with party looks for every occasion from Christmas to New Year, the range includes easy to wear staples and on-trend statement pieces. The 70-piece collection offers stylish separates to create the ultimate winter wardrobe, including clothes (sizes 10 - 16) and shoes (sizes 37 - 41) alongside party bags and accessories, priced from £5.99 to £24.99.

Ryan McDonnell, Commercial Director at Lidl UK said: "We're always striving to offer our customers an extensive shopping experience in our stores, so our 'Lidl Fashion Week' showcases the latest fashion pieces at affordable prices. Following the phenomenal success of our first Heidi Klum range, we’re excited to launch our second collection with Heidi Klum - the #LETSCELEBRATE range, which offers on-trend fashion and accessories for the festive season".

From the 3rd December, customers can shop the range at Lidl UK stores nationwide including collection highlights; festive sequin dresses, delicate velvet camisoles and this season’s ‘must-have’ teddy coats. Pair with chic everyday basics such as elegant satin tops, classic black pumps and flattering leather-look leggings, to create head-to-toe esmara by Heidi Klum party looks this season.


- Lidl UK introduces hand-crafted, copper-distilled Fruity Gin Liqueurs to its Christmas spirits collection for only £11.99

31st October 2017, London UK - Lidl UK’s brand new Christmas spirits have just hit stores featuring on-trend Christmas tipples including two Hortus Gin Liqueurs and Liberté Aged Black Spiced Rum.

The two brand-new Hortus Gin Liqueurs – ‘Rhubarb and Ginger’ and ‘Scottish Raspberry’ – are hand crafted and traditionally distilled in copper stills, priced at just £11.99 each.

These new gin liqueurs join Lidl’s existing Hortus gin range, which includes the seasonal Hortus Sloe Gin, Hortus Oriental Spiced Gin and Hortus Original London Dry Gin – all available for £15.99 from Lidl stores nationwide and also perfect for festive cocktails to spice things up over the season.

Lidl’s spirits consultant and author of The Curious Bartender, Tristan Stephenson, has some tantalising ideas for how customers can explore delicious new uses for gin: “The Hortus Scottish Raspberry Gin Liqueur is wonderfully sweet, and so helps to emphasise the fruit flavours. It could be consumed on its own, over ice, or as part of a Spritz with champagne. The Rhubarb and Ginger goes brilliantly with an earthy ginger beer, replacing your usual tonic mixer.”

Paul Gibson, Buying Director for Lidl UK explained, “With the introduction of our innovative gin liqueurs, Lidl is enabling customers to explore a whole new area of gin they may not have experienced before – one that goes beyond the standard gin and tonic. These unbeatable prices for high-quality spirits is testament to Lidl continuing to deliver excellent value to our customers.”

Joining Lidl’s new trendy spirits additions is the Liberté Aged Black Spiced Rum priced at a pocket-friendly £15.99 (in stores now). The Caribbean spiced rum has deep notes of butterscotch and chocolate – changing the typical rum and coke as we know it.


- Supermarket’s exclusive pudding will hit stores this week for just £11.99

18th October 2017: Lidl UK will become the world’s first retailer to sell a 24 month matured Christmas pudding when it goes on sale this week (Thursday 19th October).

The Deluxe 24 Month Matured Christmas Pudding promises the ultimate taste experience as the specially sourced premium ingredients have been left to infuse over the past TWO years, longer than any other Christmas pudding available this festive period.

Produced by one of the world’s oldest Christmas pudding makers, this indulgent festive centrepiece is available for only £11.99 across all stores in Scotland, England and Wales.

The rich dessert is packed with plump Turkish raisins and sultanas, juicy Greek Vostizza currants, Chilean flame raisins and glacé cherries.

This concoction of fruit, together with whole almonds, pecans and walnuts, has been generously infused with Amontillado Sherry from Montilla in Spain, French brandy and Guyanese Caribbean Rum.  Once steam cooked and slowly cooled, Courvoisier® VS Cognac has then been added to the pudding making it a truly luxurious yet traditional way to enjoy Christmas Day.

With no other Christmas pudding like it sold anywhere and available until stocks last, customers are advised to not wait until Christmas to get their hands on one!

Lidl UK’s range of high quality and delicious Christmas desserts, includes:

Deluxe 18 Month Matured Christmas Pudding, £8.99

Deluxe 9 Month Matured Christmas Pudding, £3.49

Deluxe Premium Non-Iced Christmas Cake, £4.99

Favorina Dundee Cake, £3.99

Favorina Top Iced Christmas Cake, £3.99

Favorina Mini Christmas Pudding, 79p

Favorina Medium Christmas Pudding, £1.69



- 22nd September 2017, London UK. Lidl UK’s haunted Halloween range will hit stores 12th October 2017.

No matter what you choose to do this Halloween, Lidl’s spooky collection is wickedly terrifying, but with prices that won’t scare you off.

Keep trick-or-treaters sweet with Trolli Foam Sweet Eyeballs and Vampire Fangs, as well as Halloween Chocolate Lollies shaped into everybody’s favourite ghoulish characters -from ghosts and witches to bats and pumpkins - all at just 99p.

When heading out to claim goodies from the neighbours, don’t forget the Plastic Pumpkin with Sweets to carry all your terrifying treats in, £2.99.

If you’re looking for another wickedly wonderful way to entertain the kids, make sure to assemble our Halloween Spooky Gingerbread House, priced at only £4.99. 

Be the party start-ler by decorating your Halloween party in style with showstoppingly scary boooquets such as the Pumpkin Pie Bouquet, £4, or the Vampire’s Kiss Bouquet, £10, which hit stores 27th October.

And no scary movie marathon would be complete without our Snaktastic Grim Green Apple Popcorn (99p) to hide behind.

Roxanne Inglis, Head of Food Promotions at Lidl UK, said: “Whether it’s trick or treating with the kids or a party at the weekend, Lidl is the one-stop-shop for all your needs that will give you some tricks up your sleeve.”

Lidl’s Halloween range is available to buy at UK stores across England, Scotland and Wales from 12th October 2017, whilst stocks last. 


- 20th September 2017 –  Eager Lidl UK customers queued from the early hours of yesterday, to ensure they were amongst the first to get their hands on the highly-anticipated esmara by Heidi Klum collection.

The range sold at a rate of 106 products per minute on the first day, with the highest number of items sold in the London regions. Within hours of the launch, Lidl UK stores had sold over half of all its skinny jeans and hoodies. Additionally over a quarter of all the suede biker jackets priced at £49.99 - the most expensive item within the collection - flew off the shelves with customers purchasing multiple items in a bid to secure themselves this season’s ‘must-have’ piece from the collaboration.

Lidl launched the first esmara by Heidi Klum collection across their stores yesterday, with stores completely full within minutes as shoppers rushed to get their first look at the range. The must-have style pieces from the hotly anticipated collection are priced from £4.99 through to £49.99 including the ‘hero’ suede biker jacket, and leopard print blazer (recently worn by Heidi Klum on America’s Got Talent).

Previewed during New York Fashion Week, Heidi Klum said of the collection: “I wanted to create fashion with a wow effect that is easy to combine and makes every woman look fantastic – and all at an unbeatable price.”

Ryan McDonnell, Commercial Director, Lidl UK said: "Demand has surpassed all expectations and we are extremely pleased with the response we have had to the new esmara by Heidi Klum collection. This collaboration with Heidi has given us a fantastic opportunity to champion high fashion at Lidl. In such a competitive market place this is exactly the type of initiative that brings new customers flocking to our stores".

The collection of 84 pieces offers stylish wardrobe staples at affordable price points, highlights include sequin blazers, romantic lace dresses and a range of shoes, bags and scarves to accessorise each outfit.


- Beer lovers rejoice! Lidl is launching 5 new German drinks ahead of the Autumn festivities – and starting at just 59p!

15th September 2017, London UK –  Lidl UK has announced it will be releasing five new drinks, just in time for Oktoberfest celebrations. The supermarket will be embracing the cultural traditions of Bavaria with new special additions to the range. For just 59p you can get your hands on the shandy-style Naturtrübes Radler, or for only 99p each pick yourself up a Festbier or Wheat Beer. Additionally stocked will be the Limited Edition Festbier & Stein for £4.49, allowing customers to fully embrace the spirit of Oktoberfest equipped with their own giant glass. For alternatives to beer, also on sale will be the delicious Zünftler Black Forest Cherry Schnapps (40% ABV) at £14.99.

Oktoberfest has been embraced by the UK over recent years, and 2017 is set to be bigger than ever for the long running tradition. Major cities such as London, Manchester and Edinburgh are all to host their own Oktoberfest celebrations, complete with beer, bratwurst and everything Bavarian. Here are some of our most highly recommended events:

Oktoberfest London – Millwall Park, Canary Wharf, 28th September – 1st October & 5th October – 8th October

Oktoberfest Portsmouth – Grand Bier Tent - Guildhall Square, 6th – 7th October

Oktoberfest Edinburgh – West Princes Street Gardens, 11th – 15th October

Oktoberfest Brighton – The Grand Bier Tent, The Level, Union Rd, 13th - 14th October

Oktoberfest Birmingham – Eastside City Park, 18th - 22nd October

Oktoberfest Manchester – Albert Square, 18th - 22nd October

The Oktoberfest range is available to buy at Lidl UK stores across England, Scotland and Wales from Thursday 21st September – while stocks last.


- “Heidi & The City” is the theme of the first collaborative collection by Heidi Klum and Lidl. The collection will be celebrating its world premiere on 7th September 2017 during New York Fashion Week, a debut for Heidi Klum and Lidl at the international fashion event. The international sales launch for the “esmara by Heidi Klum” collection is 18th September 2017.

#LETSWOW Launch Event, New York

On 7th September 2017 in New York City, Heidi Klum and Lidl will unveil the highly anticipated #LETSWOW campaign, which launched in 28 countries at the beginning of August, marking the official launch of the brand’s first ever fashion collaboration. Showcased during New York Fashion Week, the collection will be presented to international press for the first time.

Ryan McDonnell, Commercial Director, Lidl UK said: ““With Heidi Klum, a creative source of inspiration and successful designer by our side, we are bringing our affordable fashion range to the forefront of Lidl’s offering. #LETSWOW is all about having fun with fashion at competitive price points, launching with a trend driven collection which will surprise and excite customers – just as Lidl has achieved in the food market.”

Globally recognised for its vibrant fashion scene, New York is more than a mere backdrop to the event: the fashion icon has drawn inspiration from her favourite city for “esmara by Heidi Klum: Heidi & The City”.

“Heidi & The City”

The results are impressive. As energetic as New York and as versatile as Heidi Klum herself, the collection offers stylish wardrobe staples with statement prints and modern detailing, realised in: a leopard print blazer, delicate tops, bomber jackets, super-skinny jeans, romantic lace, rock-style leather, vibrant blue and warm cognac. Quality is at the core of the 18-piece collection, with soft suedes and on-trend leather featuring throughout, available at an affordable price point, ranging from £6.99 to £49.99.

“I wanted to create fashion with a wow effect that is easy to combine and makes every woman look fantastic – and all at an unbeatable price,” said Heidi Klum.

Sales launch: 18th September 2017

The collection launches in  670 Lidl UK stores on 18th September. In addition to clothing (in sizes 36 to 44), the range also includes must-have accessories and shoes (in sizes 38 to 41). Internationally, the collection will be available in a total of 28 countries – from over 10,000 Lidl stores to create the perfect daytime-to-evening looks.  

Follow the countdown until the big reveal in September here: www.Lidl.co.uk/letswow


- Lidl exports of Hungarian wines double since 2015 as the region gains international recognition amongst trade

27th July 2017, London UK – Lidl UK has announced its latest Wine Cellar comprising 15 new Hungarian wines as it focusses on the emerging wine region, following Lidl export volumes from Hungary doubling year on year.

Lidl Hungary sold 6,100,000 bottles of Hungarian wine in 2016 to other markets, twice the amount of 2015 and with further expected growth of 20% in 2017. This thirst for Hungarian wines is spreading through the UK as Lidl expands its latest Wine Cellar with the largest Hungarian list so far.

Hungary is gathering pace as a winemaking country that can do it all, from a dry white wine, sparkling or rose, a full-bodied red or an elegant dessert wine. Lidl is working with a mixture of the biggest producers such as Grand Tokaji, and smaller boutique wineries such as Bolyki in Eger to deliver highly competitive value to its customers.

Hungarian wine is currently available across Lidl Stores in 10 European countries, and will now be available in 670 UK stores when it goes on sale on 27th July. Last year, a little more than 29 million bottles of Hungarian wine were sold in Europe, as reported by the Budapest Business Journal this year. This means that one in every five bottles purchased last year was from Lidl.

Paul Gibson, Buying Director at Lidl UK, said “Our position is wholly unique within the market, and therefore we are able to guarantee unbeatable value for our customers. Being part of the largest retail group in Europe, and having teams of expert buyers on the ground in all major wine producing countries in Europe including Hungary, has enabled us to continue to deliver fantastic Wine Cellar collections. Our overall core wine offering continues to go from strength to strength, which is reflected in our rapid growth. In August we are adding a Hungarian Tokaji to our core range following an enormously successful trial last year, so we will be able to guarantee top quality Hungarian wines all year round."

Lidl’s latest limited edition Wine Cellar is a collection of 41 wines from Germany, Austria and France, with a specific focus (37% of entire Cellar) on Hungarian wines. These will be in stores from 27th July whilst stocks last. Prices range from only £4.99 to £7.99 for the Hungarian wines, and up to  £17.99 in the wider collection.


- Lidl’s orange and herb driven Original Bitterol Aperitivo makes the perfect summer cocktail in true Italian style

13th July 2017 – With sultry summer evenings and watching Wimbledon after work with friends, Lidl’s Bitterol is the essence of the Italian Riviera for your summer refreshment.

Lidl UK has brought Bitterol to its shelves from today Thursday 13th July for only £7.99, until stocks last! The 70cl bottle is a delicious aperitif: a mix of carefully selected herbs and a touch of orange lends this drink its ultra-refreshing flavour.

Lidl’s spirits expert Tristan Stephenson commented “The lost art of the aperitivo is currently experiencing a renaissance and there’s no better time to enjoy one than the summer. Whilst Bitterol is delicious served over ice with a slice of orange and fresh mint garnish, it’s equally tasty in a classic spritz: mix two parts Bitterol with two parts Prosseco* and one part soda water. Bitterol is a true taste of Italy, even if the weather doesn’t play ball.”

*Try Lidl’s award-winning Prosecco Treviso DOC Frizzante 2016 at only £5.29

Bitterol is available to buy at Lidl UK stores across England, Scotland and Wales from Thursday 13th July for the bargain price of £7.99 – whilst stocks last.


- Lidl UK sees record rosé sales as Brits get thinking pink

19th June 2017, London UK – Lidl UK has seen a rise in sales of rosé wine, following a string of bank holidays and a growing appetite for the pink stuff:

Lidl saw a massive sales spike of 50% Year on Year from May 2016 to May 2017 for all its Rosés (European and New World combined)Lidl saw a 15% rise month on month from April 2017 to May 2017Lidl Cimarosa lines have also seen a sales increase of 25% year on yearSales uplift follows a recent brand refreshThis includes its popular Cimarosa Zinfandel Rosé from California – only £4.19!Rosés from around the world including South Africa, Australia, Italy, France, and Spain now feature in Lidl’s truly global rangeLidl’s core and current Wine Cellar ranges comprise 12 different rosés, with more this summerRosé wine prices start at as little as £3.09 for a 75cl bottle

It’s also clear that the UK public is increasingly fond of the fashionably pale pink Provençal rosé: between 2015 and 2016, Provence rosé exports to the UK increased by 21% in volume, with 3,700,000 bottles exported to the UK last year. The UK is currently Provence’s second largest market in volume for rosé wine.

And Lidl has made it even easier for you to sip in style this summer, with its smart new Cotes de Provence wine joining its core range at only £5.99 from the end of July. Made from Cinsault and Grenache, this fruity, floral yet well-structured wine is a must-have bottle for the coming months.

Recent Kantar data shows the overall rosé category is booming, with £110.5 million sales recorded over the last 12 weeks as the weather warmed up. This is reported by Kantar to be an overall 4% rise since last year.

Lidl’s wine consultant Richard Bampfield MW (Master of Wine) has shared some fast facts on rosé wine;

Did you know?

Rosé wines are made from red grapes; the grape skins are left in the white juice to dye it pinkThe alcohol content can be much lower – from 10.5% – which makes for lighter summer drinking than the heavier ABVs found in other stylesRosé likes to be drunk young, so sip up those 2014 and 2015 vintages pronto!Believe it or not, rosé wine is fantastic with curries; the juicy red-fruitiness of the wine tempers chili heat wellProvençal rosé is typically made up of three main grapes: Syrah (Shiraz), Grenache, and CinsaultA whopping 141 million bottles of rosé are produced in Provence every year35% of all French wine production is Provençal roséNew World (South America, Australia, Califorinia) rosé wines are typically a little darker pink and have a little more residual sugar (making them sweeter, but not sweet)Old World (France, Italy) rosé wines are typically drier (less residual sugar) and paler in colour, giving an ‘onion-skin’ or ‘salmon’ hue


6th June 2017: Lidl UK has today announced its first ever collaboration with fashion icon and designer, Heidi Klum. Heidi’s new fashion collection, which mirrors her characteristic style, will be available exclusively at Lidl and will launch across its network of over 670 stores nationwide later this year. 

With her vast expertise and success in the fashion industry, Heidi Klum has carefully designed a high-end, yet affordable fashion collection for Lidl, making the range accessible for everyone. Lidl’s customers across Europe and the USA can look forward to seeing several of Heidi’s seasonal collections throughout the year.

Heidi Klum commented: “I really hope that people love this collection as much as I do. I was naturally delighted about this collaboration, which was so much fun to work on. Lidl shares my values of upholding very high standards with amazing products that offer good quality at unbeatable prices, because fashion should be fun and everyone should be able to afford that luxury!”.

Speaking about the new collaboration, Ryan McDonnell, Lidl UK’s Commercial Director added: “As both a global fashion icon and grounded individual, Heidi is an incredible source of inspiration, which we think will really resonate with our customers. We are extremely excited about offering our most premium fashion range to date, and look forward to the first collection going on sale later this year.”

The supermarket has long been committed to providing its customers with high quality fashion at affordable prices through its ‘Lidl Fashion Weeks’, which sees its Esmara fashion collections sold in its stores at certain times throughout the year. 


- Statistics show UK wine-lovers are opting for more white wines outside of Europe

- Lidl UK’s latest Wine Tour showcases 13 new wines from New World regions – the most New World wines in a single collection from Lidl to date

- Over half of the collection – 52% – is made up of 13 wines costing under £6, providing unbeatable value for luxury wines

- The majority of these new, premium wines cost only £4.99, £5.49, or £5.99

25th January 2017, London UK – Lidl UK has launched its latest and most diverse Wine Tour of the year comprising 25 wines from eight different countries. Lidl’s New World wine tour is the largest collection of New World wines in the history of Lidl’s wine collections, with 13 bottles from further afield regions.

This comes at a time when Lidl’s overall New World white wine sales are up nearly 70% year-on-year this December, demonstrating customer adventurousness for white wines outside of Old World.

Over half of this collection’s wines come from renowned wine-making regions including South Africa, Argentina, Chile and Canada; wine-lovers have the chance to travel the ‘New’ world of wine one taste at a time. With wines from eight different countries across four continents, and over 50% of the collection costing only £4.99 to £5.99, customers can embark on a round-the-world taste trip on a shoestring budget, meaning both premium quality and great value are achieved.

Anna Krettmann, Wine Buyer at Lidl UK, says “Providing high-quality wines at the best value on the market is always at Lidl’s core, which is why we’re proud to offer extraordinary New World wines to our customers, both through this latest Wine Tour as well as our core range. Our core New World Cimarosa and Winemaker’s Selection lines also give customers the opportunity to enjoy various New World wines all year round. The success of our New World offering is proven in the near 70% rise in New World white wines this year, demonstrating positive customer response to our offering.”

The New World Wine Tour:

Starting off the tour in the hot valleys of Chile, customers can discover a flavour of vibrant South America. Particular highlights include the smooth and aromatic Carménère Reserva Privada, £6.99 from Central Valley, and the Winemaker’s Selection Cuvée Especial, £7.99.

It’s not just about Malbec when reaching Argentina, as Lidl’s new Luna de Finca La Anita Cabernet Sauvignon proves. This up-and-coming red with fragrant fruit as well as oaked notes, is available at only £7.99 and is sure to please.

The Wine Tour also takes customers to the cold-climes of Canada with the Pillitteri Estate Gewürztraminer Riesling, £9.99 – an aromatic yet sweet wine with a delicate bright fruit taste, which has been rated one of the highest scoring bottles in the collection based on a rigorous taste test by Lidl’s Master of Wines panel, Richard Bampfield, Caroline Gilby and Ed Adams.

Over the Atlantic to South Africa’s beautiful coastal regions it’s easy to imagine blue skies, white sandy beaches and the fresh sea breeze while sipping on Lidl’s fruity and medium-sweet Purple Heron Sparkling Rosé, £6.99.

And finally, the tour concludes in beautiful Tuscany with Lidl’s Italian Vernaccia di San Gimignano, £7.49. A refined and subtle white, this wine offers an unusual grape variety unique to Tuscany. This Vernaccia has flavours of white peach and aromas of fresh-cut herbs. Best enjoyed with lighter fish dishes or as an aperitif.

‘New World’ wine regions typically refers to countries outside of Europe/Old World. For instance: South America, Argentina, Chile

Every Lidl wine is rated out of 100 by the Masters of Wine panel. The 100 point system of rating wines is one which is used by many critics and wine competitions around the world. Only wines that have been rated 80 and above are included in Lidl’s Wine Tours