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Championing a healthy society
Engaging and strengthening communities
Our stores and our business are very much part of local communities across the UK; something we are conscious – not to mention proud – of. For us, being part of a community means play a part. As well as ensuring our customers benefit from the quality and value of our products we want to make a positive change to people’s lives in doing so.
For us, this starts with building strong partnerships with those organisations that are close to both our customers and us. We are sponsoring and shaping a national programme led by charity Keep Britain Tidy to support the next generation tackle a range of environmental issues, and have recently partnered with Neighbourly as part of our committment to reducing food waste.
While supporting charities is an important part of our community involvement, our responsibility extends wider: we want to help tackle issues close to our customers such as health, nutrition, obesity and food poverty. One way in which we are addressing these challenges is our recent sponsorship of the English, Scottish and Welsh FA Skills programmes, an initiative that gives 5-11 year olds of all abilities the opportunity to get active, learn new football skills and enjoy the game; something we are extremely proud to support.