Lidl own brands beat off competition from big four at 2015 Grocer Own Label Awards
Lidl's own label brands dominated the Grocer Own Label Awards today, as the supermarket walked way with a total of 36 medals.
Following a record number of entries to this year’s Grocer Own Label Awards – the ‘Oscars’ of the grocery product awards sector - a whopping 91 Lidl products were shortlisted, the most of all retailers that entered: 18 more than rival Aldi and 43 more than retail giant Tesco.
The final results were revealed following a vigorous judging process, which comprised of a consumer testing panel followed by an expert testing on each product.
In total Lidl walked away with 13 gold, 23 silver and 55 finalists awards, with its Valley Spire Extra Mature Cheddar, Harbour Fresh Lightly Dusted Seeded Haddock Fillets, Braemoor Slow Cooked Hickory BBQ Pulled Pork and Maple & Pecan Plait from Lidl’s popular bakery all winning the top accolade.
This success reflects consumer confidence in Lidl UK which is continuing to grow as shoppers discover the excellent value that can be found at the supermarket, which first launched in the UK 21 years ago.
Since first establishing itself in the UK in 1994, Lidl has gone from strength to strength, with 620 stores across England, Scotland and Wales, and an aggressive expansion plan that will see the retailer opening more stores throughout the year, whilst refurbishing existing stores to help cater for its growing customer base. This comes as the supermarket reaches its record market share of 3.8% this month, according to Kantar World Panel.
Lidl UK Managing Director Ronny Gottschlich, commented: “This is an incredible achievement for Lidl UK, and a great reward for all of the hard work that goes into ensuring that we can offer our customers the best products at the lowest possible prices.
“The awards help to reinforce our message that low cost does not mean having to com-promise on quality. We certainly won’t sit back on our laurels now however, and will continue in our commitment to develop innovative products for our customers in 2015, with an increased focus on the strength of our fresh offering.”